billboard

简明释义

英[ˈbɪlbɔːd]美[ˈbɪlbɔːrd]

n. 广告牌；布告板

vt. 宣传；介绍

复 数 b i l l b o a r d s

第 三 人 称 单 数 b i l l b o a r d s

现 在 分 词 b i l l b o a r d i n g

过 去 式 b i l l b o a r d e d

过 去 分 词 b i l l b o a r d e d

英英释义

单词用法

同义词

反义词

例句

1.The largest billboard on the planet is made from biodegradable and recycled materials.

地球上最大的布告板是由可生物降解的回收材料制成的。

2.Your site isn't a billboard or print advertisement; it should be an active part of a community.

你的网站并不是一个广告牌也不应该充斥着广告，你的网站应该成为网络社区中的一个积极份子。

3.The song topped the U.S. Billboard Hot 100.

这首单曲登上了美国公示牌单曲榜（Billboard Hot 100）榜首。

4.That's why every iPad poster and billboard features it on a lap or a knee.

这就是为什么所有的iPad海报和广告牌都突出iPad是放在大腿或膝盖上的。

5.We'll also run billboard and newspaper ads to help create broad brand recognition.

我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。

6.Adele's album 21 is still in America's top five after 37 weeks on the billboard chart.

Adele的《21》这张专辑在37周后依然排名美国唱片billboard榜的前五名。

7.The new movie is advertised on a giant billboard.

这部新电影在一个巨大的广告牌上宣传。

8.I saw an interesting product on a billboard while driving.

我在开车时看到一个有趣的产品在广告牌上。

9.The billboard near the highway displays the latest sales.

高速公路旁的广告牌展示了最新的促销信息。

10.They changed the billboard to promote the upcoming concert.

他们更换了广告牌来宣传即将到来的音乐会。

11.Every month, the company updates their billboard with new offers.

这家公司每个月都会更新他们的广告牌，推出新的优惠。

作文

In today's fast-paced world, advertising plays a crucial role in how businesses communicate with their target audience. One of the most effective forms of advertising is the use of a billboard, which is a large outdoor advertising structure typically found in high-traffic areas. Billboards are designed to catch the attention of passersby and convey messages quickly and effectively. The strategic placement of billboards ensures that they reach a wide audience, making them an essential tool for marketers. The history of billboards dates back to the late 19th century when they were first used to promote circuses and other entertainment events. Over the years, billboards have evolved significantly, both in design and technology. Today, we see a variety of billboard formats, including digital displays that can show dynamic content, allowing advertisers to change their messages frequently and engage viewers in real-time. One of the key advantages of billboards is their visibility. Positioned along busy highways or in urban centers, billboards can reach thousands of people daily. This high level of exposure makes billboards a cost-effective advertising option for many businesses. For instance, a local restaurant might use a billboard to announce a new menu item or a special promotion, effectively drawing in new customers who may not have been aware of the establishment. Moreover, the design of a billboard is crucial to its effectiveness. A successful billboard must be visually appealing and easy to read at a glance. Bright colors, bold fonts, and captivating images are often employed to create an eye-catching design. Additionally, the message conveyed on a billboard should be concise and straightforward, as drivers typically have only a few seconds to absorb the information. This means that advertisers must carefully consider their wording and imagery to ensure maximum impact. Another important aspect of billboards is their ability to target specific demographics. By choosing locations that align with their target audience, advertisers can increase the likelihood of reaching potential customers. For example, a billboard promoting a luxury car brand might be strategically placed near affluent neighborhoods, while a billboard for a discount store could be located in a more budget-conscious area. This targeted approach enhances the effectiveness of billboards as a marketing tool. Despite the rise of digital marketing, billboards continue to hold their ground in the advertising landscape. They provide a tangible presence that online ads cannot replicate. Additionally, with the increasing use of smartphones, many consumers are exposed to billboards while commuting, creating a unique opportunity for brands to connect with their audience in a physical space. In conclusion, billboards remain a powerful advertising medium that can effectively reach a broad audience. Their visibility, strategic placement, and ability to convey messages quickly make them an invaluable asset for businesses looking to promote their products or services. As advertising continues to evolve, it will be interesting to see how billboards adapt to new technologies and trends, but their fundamental purpose of capturing attention and delivering messages will undoubtedly remain unchanged.

在当今快节奏的世界中，广告在企业与目标受众沟通方面发挥着至关重要的作用。其中一种最有效的广告形式是使用广告牌，这是一种大型户外广告结构，通常位于交通繁忙的地区。广告牌旨在吸引路人的注意，并快速有效地传达信息。广告牌的战略性布局确保它们能够接触到广泛的受众，使其成为营销人员的重要工具。 广告牌的历史可以追溯到19世纪末，当时它们首次用于宣传马戏团和其他娱乐活动。随着时间的推移，广告牌在设计和技术上都发生了重大变化。如今，我们看到各种格式的广告牌，包括数字显示屏，可以显示动态内容，让广告商频繁更改信息，并实时吸引观众。 广告牌的一个关键优势是其可见性。广告牌位于繁忙的高速公路或城市中心，每天可以接触到数千人。这种高水平的曝光率使得广告牌成为许多企业成本效益高的广告选择。例如，一家当地餐厅可能会使用广告牌来宣布新菜单项目或特别促销，有效吸引那些可能不知道该餐厅的新客户。 此外，广告牌的设计对于其有效性至关重要。成功的广告牌必须在视觉上吸引人，并且易于一眼看懂。鲜艳的颜色、大胆的字体和引人注目的图像通常被用来创建引人注目的设计。此外，传达在广告牌上的信息应该简洁明了，因为司机通常只有几秒钟的时间来吸收信息。这意味着广告商必须仔细考虑他们的措辞和图像，以确保最大影响。 广告牌的另一个重要方面是它们能够针对特定的人口统计数据。通过选择与目标受众一致的位置，广告商可以增加接触潜在客户的可能性。例如，宣传豪华汽车品牌的广告牌可能会战略性地放置在富裕社区附近，而宣传折扣商店的广告牌可能会位于预算意识较强的地区。这种有针对性的方法增强了广告牌作为营销工具的有效性。 尽管数字营销的兴起，广告牌仍然在广告领域中保持其地位。它们提供了一种在线广告无法复制的有形存在。此外，随着智能手机使用的增加，许多消费者在通勤时会接触到广告牌，为品牌在物理空间与受众建立联系创造了独特的机会。 总之，广告牌仍然是一种强大的广告媒介，可以有效地接触广泛的受众。它们的可见性、战略性布局以及快速传达信息的能力使其成为希望推广产品或服务的企业不可或缺的资产。随着广告的不断发展，观察广告牌如何适应新技术和趋势将会很有趣，但它们捕获注意力和传递信息的基本目的无疑将保持不变。