microsite

简明释义

英[ˈmaɪkrəʊsaɪt]美[ˈmaɪkroʊsaɪt]

微型网站

英英释义

单词用法

同义词

反义词

例句

1.The Matrix microsite is over the top with Flash and audio, but it's definitely worth a look.

“矩阵”的网站全部由Flash媒体和音频构成，确实值得一看。

2.As used in at least one leading Web design book, a microsite is a separately promoted part of a larger Web site.

使用在至少有一个领先的网页设计的书中，微博是一个单独提升网站的一部分。

3.This is a launch microsite for the new Lands' End Canvas line. The site USES assets from social media to create a dynamic experience.

这是一个新的土地'结束帆布行启动微型网站。该网站使用社会媒体资产，创造一个充满活力的体验。

4.The guidelines are housed on a central password-protected microsite, which provides a key brand management resource, bringing all of the assets together into one single point of access.

该准则被安置在中央密码保护的微型网站，它提供了一个关键的品牌管理资源，把一个单一的接入点所有的资产。

5.The microsite shows you, how you can configure your individual MACH1000 switch.

该微型显示您，如何配置您的个人MACH1000开关。

6.At the 10 percent level, vendors can offer deals on their microsite, as well as push them to past consumers and current followers.

在10%这个级别，供应商能够在他们的微型网站上提供交易，同时可以把它们推向老客户和当前的跟随者。

7.Creating this "card," in reality a four-page microsite, took about ten minutes.

实际上，创建这个只有四个页面的微型站点(link)所花的时间大约只有十分钟。

8.To help raise $150K for their Emergency Relief Fund they launched the eye catching and information packed BeThereFirst.org microsite.

为筹集15万美元作为紧急救助基金，他们在 BeThereFirst.org微博发布了信息。

9.The company launched a new microsite to promote its latest product.

公司推出了一个新的微网站来宣传其最新产品。

10.We designed a dedicated microsite for the event to provide attendees with all necessary information.

我们为该活动设计了一个专门的微网站，以便为与会者提供所有必要的信息。

11.The marketing team created a microsite to support their social media campaign.

市场团队创建了一个微网站来支持他们的社交媒体活动。

12.Our microsite features interactive content that engages visitors effectively.

我们的微网站有互动内容，有效吸引访问者。

13.The charity used a microsite to raise awareness for their fundraising efforts.

这个慈善机构使用一个微网站来提高人们对筹款工作的认识。

作文

In the digital age, marketing strategies have evolved significantly, and one of the innovative tools that businesses utilize is a microsite. A microsite is a small website that is designed to focus on a specific campaign, product, or event. Unlike traditional websites that provide a broad range of information, a microsite offers a targeted experience for users, allowing companies to convey their message more effectively. This focused approach can lead to higher engagement rates and better conversion outcomes. The primary purpose of creating a microsite is to drive traffic and interest toward a particular initiative. For example, a company launching a new product might create a microsite dedicated solely to that product. This microsite could feature detailed information about the product, including its features, benefits, and pricing. It might also include engaging visuals, videos, and customer testimonials, all designed to capture the attention of potential buyers. Another advantage of a microsite is its ability to enhance brand visibility. By focusing on a single theme or concept, brands can create a memorable experience that resonates with their audience. This is particularly useful in crowded markets where standing out is essential. A well-designed microsite can serve as a powerful marketing tool that not only attracts visitors but also encourages them to share their experiences on social media, further amplifying the brand's reach. Moreover, microsites allow for more creative freedom compared to standard corporate websites. Marketers can experiment with different designs, layouts, and content types without the constraints that come with a larger site. This flexibility enables brands to tailor their messaging and aesthetics to fit the specific campaign goals, making the overall user experience more enjoyable and engaging. One successful example of a microsite is the campaign launched by Coca-Cola called "Share a Coke." The microsite allowed users to personalize virtual Coke bottles with their names and share the images on social media. This interactive element created a buzz around the brand and encouraged users to engage with the product in a fun and personal way. However, it is important to note that while microsites can be highly effective, they also require careful planning and execution. Businesses must ensure that the microsite aligns with their overall brand strategy and provides valuable content to the target audience. Additionally, a microsite should be optimized for search engines to attract organic traffic, and it should include clear calls-to-action to guide users toward the desired outcome, whether it's signing up for a newsletter, making a purchase, or sharing content. In conclusion, a microsite serves as a specialized tool in the marketer's toolkit, providing a unique platform for campaigns that demand focused attention. By leveraging the strengths of a microsite, businesses can create impactful marketing experiences that resonate with their audience and drive results. As digital marketing continues to evolve, the role of microsites will likely become even more prominent, offering brands new ways to connect with consumers in an increasingly competitive landscape.

在数字时代，营销策略发生了显著变化，而企业利用的创新工具之一就是微网站。微网站是一个小型网站，旨在专注于特定的活动、产品或事件。与提供广泛信息的传统网站不同，微网站为用户提供了一个有针对性的体验，使公司能够更有效地传达他们的信息。这种集中化的方法可以导致更高的参与率和更好的转化结果。 创建微网站的主要目的是吸引流量并引起对特定倡议的兴趣。例如，一家公司推出新产品时，可能会创建一个专门针对该产品的微网站。这个微网站可能包含有关产品的详细信息，包括其特点、优势和定价。它还可能包括引人入胜的视觉效果、视频和客户推荐，所有这些都是为了吸引潜在买家的注意。 微网站的另一个优点是它能够增强品牌可见性。通过专注于单一主题或概念，品牌可以创建一个令人难忘的体验，与受众产生共鸣。这在竞争激烈的市场中尤其有用，因为脱颖而出至关重要。一个设计良好的微网站可以作为一个强大的营销工具，不仅吸引访客，还鼓励他们在社交媒体上分享他们的体验，从而进一步扩大品牌的影响力。 此外，与标准企业网站相比，微网站允许更多的创意自由。营销人员可以在没有大型网站带来的限制下，尝试不同的设计、布局和内容类型。这种灵活性使品牌能够根据特定的活动目标量身定制其信息和美学，从而使整体用户体验更加愉快和引人入胜。 一个成功的微网站例子是可口可乐发起的“分享可乐”运动。这个微网站允许用户个性化虚拟可乐瓶，并在社交媒体上分享这些图片。这种互动元素为品牌创造了热度，并鼓励用户以一种有趣且个性化的方式与产品互动。 然而，需要注意的是，虽然微网站可以非常有效，但它们也需要仔细的规划和执行。企业必须确保微网站与其整体品牌战略保持一致，并为目标受众提供有价值的内容。此外，微网站应进行搜索引擎优化，以吸引自然流量，并应包括明确的行动号召，以引导用户朝着所需的结果前进，无论是注册新闻通讯、进行购买还是分享内容。 总之，微网站作为营销人员工具箱中的一种专业工具，为需要集中注意力的活动提供了独特的平台。通过利用微网站的优势，企业可以创造出对受众产生深远影响的营销体验，并推动结果。随着数字营销的不断发展，微网站的角色可能会变得更加突出，为品牌在日益竞争的环境中与消费者建立联系提供新的方式。