billboards

简明释义

英[ˈbɪl.bɔːdz]美[ˈbɪl.bɔrdz]

n. [经]广告牌，户外看板（billboard 复数）

英英释义

单词用法

同义词

反义词

例句

1.Precious green was his colour, in flags, Book and billboards.

宝石绿是他最爱的颜色，不仅出现在各种旗帜上，还出现在绿皮书以及广告牌上。

2.Some samba schools have even become billboards for hire, "selling" their parade to deep-pocketed patrons.

有些桑巴学校甚至把自己当成广告牌，谁有钱就卖给谁。

3.Finally, we'll have some outdoor ads using billboards near the main entrances to big cities.

最后，我们还会有一些户外宣传活动，在大城市的主要入口处树立广告牌。

4.Billboards would be ads, so they would probably be excluded.

广告牌一般都是广告，它们可能会被排除在外。

5.Radio is often used in conjunction with outdoor billboards and the internet to reach even more customers than television.

收音机通常与户外广告牌和互联网一起使用，以达到比电视更多的客户。

6.Images of its Gumby-like blue mascot Haibao adorn walls and countless billboards.

长的很像《成长的烦恼》中的Gumby的吉祥物海宝装扮着墙壁以及无数的广告牌。

7.The city is filled with colorful billboards that advertise the latest movies.

这座城市充满了五颜六色的广告牌，宣传最新的电影。

8.Many companies use billboards to reach a wider audience.

许多公司使用广告牌来接触更广泛的观众。

9.The new campaign features digital billboards that change every few seconds.

新活动的特点是数字广告牌，每几秒钟就会更换一次。

10.I saw a huge billboard for a new restaurant on my way to work.

我在上班路上看到一个巨大的广告牌，是为一家新餐厅做的宣传。

11.The billboards along the highway are hard to miss.

高速公路旁的广告牌很难被忽视。

作文

In today's fast-paced world, advertising plays a crucial role in shaping consumer behavior and preferences. One of the most prominent forms of advertising is through billboards, which are large outdoor structures that display advertisements to passing pedestrians and drivers. Billboards can be found in various locations, including highways, city streets, and busy intersections. Their size and visibility make them an effective medium for reaching a broad audience. The history of billboards dates back to the late 19th century when they first emerged as a key advertising tool. Initially, these structures were painted with advertisements for products like soaps, medicines, and other goods. Over time, the design and technology behind billboards evolved, leading to the use of illuminated and digital displays that capture the attention of consumers even at night. One of the significant advantages of billboards is their ability to convey messages quickly and effectively. In our busy lives, people often have only a few seconds to absorb information while driving or walking. Therefore, advertisers must create concise and impactful messages that can be understood at a glance. This challenge has led to creative and innovative designs that utilize bold imagery, catchy slogans, and vibrant colors to attract attention. Moreover, billboards are strategically placed in high-traffic areas where they can reach a large number of potential customers. For instance, a billboard near a major highway can target commuters who pass by daily, while one located in a shopping district can attract shoppers. This strategic placement is essential for maximizing the effectiveness of the advertisement and ensuring that it reaches the intended audience. In recent years, the rise of digital technology has transformed the world of billboards. Digital billboards allow for dynamic content that can change throughout the day, showcasing multiple advertisements in the same space. This flexibility enables advertisers to tailor their messages based on the time of day, local events, or even real-time data such as weather conditions. For example, a billboard might display a warm beverage advertisement during cold weather, appealing to consumers' immediate needs. However, the use of billboards is not without controversy. Critics argue that they contribute to visual pollution and distract drivers, potentially leading to accidents. Additionally, there are concerns about the effectiveness of billboards in an age where digital advertising dominates the market. Many consumers now spend significant time on their smartphones and computers, leading some to question whether traditional billboards still hold value. Despite these challenges, billboards continue to be a vital part of the advertising landscape. They offer a unique way to engage with consumers in a physical space, creating memorable impressions that can influence purchasing decisions. Furthermore, when combined with digital marketing strategies, billboards can enhance brand visibility and reinforce messages across multiple platforms. In conclusion, billboards remain a powerful advertising tool that has evolved over time to adapt to changing consumer behaviors and technological advancements. Their ability to reach a wide audience in high-traffic areas makes them an essential component of many marketing campaigns. As advertisers continue to innovate and find new ways to engage with consumers, billboards will likely remain a prominent fixture in our urban landscapes, reminding us of the products and services available in our everyday lives.

在当今快节奏的世界中，广告在塑造消费者行为和偏好方面发挥着至关重要的作用。其中一种最显著的广告形式是通过广告牌，它们是大型户外结构，向过路的行人和司机展示广告。广告牌可以在各种地方找到，包括高速公路、城市街道和繁忙的交叉路口。它们的大小和可见性使它们成为接触广泛受众的有效媒介。 广告牌的历史可以追溯到19世纪末，当时它们首次作为关键的广告工具出现。最初，这些结构上涂有肥皂、药品和其他商品的广告。随着时间的推移，广告牌的设计和技术不断发展，采用了照明和数字显示，能够在夜间吸引消费者的注意。 广告牌的一个显著优势是它们能够快速有效地传达信息。在我们忙碌的生活中，人们通常只有几秒钟的时间来吸收信息，无论是驾驶还是步行。因此，广告商必须创造简洁而有影响力的信息，以便一眼就能理解。这一挑战促使了创造性和创新性的设计，利用大胆的图像、引人注目的口号和鲜艳的颜色来吸引注意。 此外，广告牌被战略性地放置在高流量区域，以便能够接触到大量潜在客户。例如，位于主要高速公路旁的广告牌可以针对每天经过的通勤者，而位于购物区的广告牌则可以吸引购物者。这种战略性布局对于最大化广告的有效性以及确保其到达预期受众至关重要。 近年来，数字技术的兴起改变了广告牌的世界。数字广告牌允许动态内容，可以在一天中变化，在同一空间中展示多个广告。这种灵活性使广告商能够根据一天中的时间、当地事件或甚至实时数据（如天气条件）调整他们的信息。例如，当天气寒冷时，广告牌可能会展示热饮广告，以迎合消费者的即时需求。 然而，使用广告牌并非没有争议。批评者认为，它们导致视觉污染并分散司机的注意力，可能导致事故。此外，人们担心在数字广告主导市场的时代，广告牌的有效性。许多消费者现在在智能手机和计算机上花费大量时间，这使得一些人质疑传统的广告牌是否仍然具有价值。 尽管面临这些挑战，广告牌仍然是广告领域的重要组成部分。它们提供了一种独特的方式来与消费者在物理空间中互动，创造出可以影响购买决策的难忘印象。此外，当与数字营销策略结合时，广告牌可以增强品牌的可见性，并在多个平台上加强信息传递。 总之，广告牌仍然是一种强大的广告工具，随着时间的推移不断发展，以适应不断变化的消费者行为和技术进步。它们在高流量区域接触广泛受众的能力使其成为许多营销活动的基本组成部分。随着广告商继续创新并寻找与消费者互动的新方法，广告牌很可能仍将是我们城市景观中的显著标志，提醒我们在日常生活中可获得的产品和服务。