commoditising

简明释义

英[kəˈmɒdɪtaɪzɪŋ]美[kəˈmɑːdəˌtaɪzɪŋ]

vt. 使商品化（commoditise 的现在分词）

英英释义

单词用法

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例句

1.Such experimentation will no doubt fuel the fears of those who worry that cyberdating is commoditising intimacy and undermining marriages.

这种实验无疑让人担心网络约会将使亲密关系商品化并破坏婚姻关系。

2.Such experimentation will no doubt fuel the fears of those who worry that cyberdating is commoditising intimacy and undermining marriages.

这种实验无疑让人担心网络约会将使亲密关系商品化并破坏婚姻关系。

3.We call it "commoditising resources".

我们称之为“资源商品化”。

4.The rise of e-commerce is commoditising 商品化 many products, making them easily accessible to consumers.

电子商务的兴起正在商品化许多产品，使其对消费者变得易于获取。

5.Companies must innovate to avoid commoditising 商品化 their unique offerings.

公司必须创新，以避免商品化他们独特的产品。

6.The technology sector is rapidly commoditising 商品化 hardware, leading to fierce competition.

技术行业正在迅速商品化硬件，导致激烈的竞争。

7.By commoditising 商品化 services, businesses can reach a wider audience.

通过商品化服务，企业可以接触到更广泛的受众。

8.The fashion industry is facing challenges as fast fashion brands are commoditising 商品化 high-end designs.

随着快时尚品牌商品化高端设计，时尚行业面临挑战。

作文

In today's rapidly evolving market, businesses are constantly seeking ways to differentiate themselves from their competitors. However, one of the significant challenges they face is the phenomenon of commoditising, which refers to the process of turning products or services into commodities that are indistinguishable from one another in the eyes of consumers. This trend has profound implications for various industries and requires companies to adopt innovative strategies to maintain their competitive edge. The concept of commoditising can be observed across a wide range of sectors, from technology to consumer goods. For instance, consider the smartphone industry. Initially, brands like Apple and Samsung managed to create distinct identities for their products, offering unique features and designs that appealed to consumers. However, as more manufacturers entered the market, the differentiation between smartphones began to diminish. Today, many devices offer similar functionalities, leading to a situation where consumers often perceive them as interchangeable. This shift towards commoditising has forced companies to rethink their marketing strategies and focus on building brand loyalty rather than solely competing on price. One of the primary drivers of commoditising is the advancement of technology. With the rise of e-commerce and digital platforms, consumers have access to a wealth of information that allows them to compare products easily. As a result, businesses that once enjoyed a unique selling proposition may find their offerings becoming less distinctive over time. To combat this trend, companies must invest in research and development to innovate continuously and enhance their product features. Moreover, commoditising can lead to price wars, where businesses lower their prices to attract customers, ultimately eroding profit margins. This scenario is particularly evident in the retail industry, where discount retailers have gained significant market share by offering lower prices on everyday items. In response, traditional retailers are compelled to adopt similar pricing strategies, which can compromise their profitability and long-term sustainability. To counteract the effects of commoditising, businesses should focus on creating value beyond the product itself. This can involve enhancing customer experience, providing exceptional service, or developing a strong brand narrative that resonates with consumers. For example, companies like Nike have successfully differentiated themselves by promoting a lifestyle associated with their products, rather than merely selling athletic gear. By fostering an emotional connection with customers, brands can escape the trap of commoditising and cultivate a loyal customer base. Additionally, embracing sustainability and ethical practices can also serve as a differentiator in a crowded marketplace. Consumers are increasingly prioritizing brands that align with their values, making it essential for businesses to communicate their commitment to social responsibility. By doing so, companies can not only stand out from the competition but also contribute positively to society. In conclusion, the process of commoditising poses significant challenges for businesses across various industries. To thrive in such an environment, companies must prioritize innovation, enhance customer experiences, and build strong brand identities. By understanding the implications of commoditising and adopting proactive strategies, businesses can navigate the complexities of the modern market and secure their position as leaders in their respective fields.

在当今快速发展的市场中，企业不断寻求与竞争对手区分开来的方法。然而，他们面临的一个重大挑战是commoditising这一现象，它指的是将产品或服务转变为商品的过程，这些商品在消费者眼中是不可区分的。这一趋势对各行各业产生了深远的影响，要求公司采取创新策略以维持其竞争优势。 commoditising的概念可以在广泛的行业中观察到，从技术到消费品。例如，考虑智能手机行业。最初，像苹果和三星这样的品牌成功地为其产品创造了独特的身份，提供了吸引消费者的独特功能和设计。然而，随着更多制造商进入市场，智能手机之间的差异开始减少。如今，许多设备提供相似的功能，导致消费者常常将它们视为可互换的。这种向commoditising的转变迫使公司重新思考其营销策略，专注于建立品牌忠诚度，而不仅仅是在价格上竞争。 commoditising的主要驱动因素之一是技术的进步。随着电子商务和数字平台的兴起，消费者可以轻松获取大量信息，方便地比较产品。因此，那些曾经享有独特卖点的企业可能会发现其产品随着时间的推移变得不那么独特。为了应对这一趋势，公司必须投资于研发，不断创新并增强产品功能。 此外，commoditising可能导致价格战，企业降低价格以吸引客户，最终侵蚀利润率。这种情况在零售行业尤为明显，折扣零售商通过提供日常商品的低价获得了显著的市场份额。作为回应，传统零售商被迫采用类似的定价策略，这可能会损害他们的盈利能力和长期可持续性。 为了对抗commoditising的影响，企业应专注于创造超越产品本身的价值。这可以包括提升客户体验、提供卓越的服务或开发与消费者产生共鸣的强大品牌叙事。例如，耐克等公司通过推广与其产品相关的生活方式，成功地实现了差异化，而不仅仅是销售运动装备。通过与客户建立情感联系，品牌可以逃脱commoditising的陷阱，培养忠实的客户群。 此外，拥抱可持续性和伦理实践也可以成为拥挤市场中的差异化因素。消费者越来越重视与他们价值观一致的品牌，因此企业必须传达其对社会责任的承诺。通过这样做，公司不仅可以从竞争中脱颖而出，还可以为社会做出积极贡献。 总之，commoditising过程对各行业的企业构成了重大挑战。为了在这样的环境中蓬勃发展，公司必须优先考虑创新、提升客户体验并建立强大的品牌形象。通过理解commoditising的影响并采取积极主动的策略，企业可以驾驭现代市场的复杂性，确保其在各自领域的领导地位。