competitors

简明释义

英[kəmˈpɛtɪtəz]美[kəmˈpɛtɪtərz]

n. 竞争对手；[劳经]竞争者（competitor 的复数）

英英释义

单词用法

同义词

反义词

例句

1.Luxury car firm Jaguar has thrown down the gauntlet to competitors by giving the best guarantee on the market.

豪华轿车生产商捷豹公司通过提供市场上最佳的保修服务向竞争对手们发出了挑战。

2.He's an intelligent player but lacks the muscle of older competitors.

他是个聪明的选手，但却缺乏老对手的体力。

3.Large profits on the new product will give competitors a strong incentive to quickly match the new product's capabilities.

新产品带来的巨额利润会强烈刺激竞争对手迅速匹配新产品的能力。

4.The company has lost a lot of business to its competitors.

公司的许多生意都被对手夺走了。

5.As the soft drink gained in popularity, it faced a growing number of competitors—counterfeits even trying to copy Coke's logo.

随着这种软饮料越来越受欢迎，它面临着越来越多的竞争对手——仿冒品甚至试图复制可口可乐的标志。

6.But the two-wheeled way of transport's popularity began to fade because of fuel-powered competitors.

但由于出现了燃料驱动的竞争对手，这种两轮交通方式不再那么受欢迎了。

7.Our main competitors (竞争对手) have just launched a new product.

我们主要的竞争对手刚刚推出了一款新产品。

8.The market is becoming saturated with competitors (竞争者), making it harder to stand out.

市场上充斥着竞争者，这使得脱颖而出变得更加困难。

9.We need to analyze our competitors (竞争对手) to improve our strategy.

我们需要分析我们的竞争对手以改善我们的策略。

10.Many competitors (竞争者) are lowering their prices to attract more customers.

许多竞争者正在降低价格以吸引更多客户。

11.Our competitors (竞争对手) have been investing heavily in marketing.

我们的竞争对手在市场营销上投入了大量资金。

作文

In today's fast-paced world, businesses are constantly striving to gain a competitive edge. One of the most crucial aspects of this endeavor is understanding and analyzing one’s competitors. 竞争对手 play a significant role in shaping the market landscape, influencing consumer choices, and driving innovation. To succeed, companies must not only be aware of their competitors but also learn from them. 竞争对手 can provide valuable insights into industry trends, customer preferences, and effective marketing strategies. Firstly, identifying who your competitors are is essential. This includes both direct competitors, who offer similar products or services, and indirect competitors, who may fulfill the same customer need in different ways. For instance, if you run a coffee shop, your direct competitors would be other local cafes, while indirect competitors might include tea shops or even convenience stores that sell ready-to-drink beverages. Understanding the landscape of 竞争对手 is the first step towards developing a successful business strategy. Secondly, analyzing the strengths and weaknesses of your competitors can provide critical information for your own business development. By conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), you can identify areas where your competitors excel and where they fall short. For example, if a competitor has a strong online presence but lacks personalized customer service, you could capitalize on this by enhancing your customer service experience. This kind of strategic analysis allows businesses to differentiate themselves in a crowded marketplace. Moreover, observing the marketing strategies employed by your competitors can yield insights that help refine your own approach. Are they using social media effectively to engage with customers? What kind of promotions seem to attract attention? Learning from the successes and failures of your competitors can save time and resources, enabling you to implement more effective marketing campaigns. Additionally, it is important to remember that competitors can also serve as a source of inspiration. Many successful entrepreneurs have acknowledged that observing their 竞争对手 has sparked new ideas and innovations within their own companies. For instance, if a competitor introduces a unique product feature that resonates well with customers, it might inspire you to think creatively about your offerings. Innovation often stems from healthy competition, pushing businesses to continuously improve and adapt. However, while it is essential to keep an eye on competitors, it is equally important to maintain your unique value proposition. Focusing too much on what others are doing can lead to a loss of identity. Instead, use the insights gained from analyzing 竞争对手 to enhance and promote what makes your business distinct. This balance between awareness of competitors and commitment to your brand's uniqueness is vital for long-term success. In conclusion, understanding and analyzing your competitors is a fundamental aspect of business strategy. By identifying who your 竞争对手 are, analyzing their strengths and weaknesses, observing their marketing strategies, and drawing inspiration from them, you can position your business for success. However, always remember to stay true to your brand and focus on delivering unique value to your customers. In the end, the goal is not just to beat your competitors, but to create a sustainable and thriving business that meets the needs of your audience.

在当今快速发展的世界中，企业不断努力争取竞争优势。理解和分析自身的竞争对手是这一努力中至关重要的一个方面。竞争对手在塑造市场格局、影响消费者选择和推动创新方面发挥着重要作用。为了成功，公司不仅必须意识到自己的竞争对手，还必须从他们身上学习。竞争对手可以提供有关行业趋势、客户偏好和有效营销策略的宝贵见解。 首先，识别你的竞争对手是谁至关重要。这包括直接的竞争对手，即提供类似产品或服务的公司，以及间接的竞争对手，即可能以不同方式满足相同客户需求的公司。例如，如果你经营一家咖啡店，你的直接竞争对手将是其他本地咖啡馆，而间接的竞争对手可能是茶店，甚至是出售现成饮料的便利店。了解竞争对手的格局是制定成功商业战略的第一步。 其次，分析竞争对手的优劣势可以为你的业务发展提供重要信息。通过进行SWOT分析（优势、劣势、机会、威胁），你可以识别出竞争对手的强项和短板。例如，如果某个竞争对手在网络存在感方面表现突出，但缺乏个性化的客户服务，你可以通过提升客户服务体验来加以利用。这种战略分析使企业能够在竞争激烈的市场中实现差异化。 此外，观察竞争对手采用的营销策略可以提供帮助精炼你自己方法的重要见解。他们是否有效利用社交媒体与客户互动？哪种促销活动似乎吸引了注意力？从竞争对手的成功与失败中学习，可以节省时间和资源，使你能够实施更有效的营销活动。 此外，重要的是要记住，竞争对手也可以成为灵感的来源。许多成功的企业家承认，观察他们的竞争对手激发了他们公司内部的新想法和创新。例如，如果某个竞争对手推出了一项与客户产生共鸣的独特产品特征，这可能会激励你对自己的产品进行创造性的思考。创新往往源于健康的竞争，推动企业不断改进和适应。 然而，虽然关注竞争对手很重要，但同样重要的是保持你独特的价值主张。过于关注他人的做法可能导致失去身份。相反，利用从分析竞争对手中获得的见解来增强和推广使你的业务独特的东西。这种对竞争对手的意识与对品牌独特性的承诺之间的平衡对长期成功至关重要。 总之，理解和分析你的竞争对手是商业战略的基本方面。通过识别谁是你的竞争对手，分析他们的优缺点，观察他们的营销策略，并从中汲取灵感，你可以为你的业务定位成功。然而，始终记得忠于你的品牌，专注于为客户提供独特的价值。最终，目标不仅仅是击败你的竞争对手，而是创造一个可持续且繁荣的业务，以满足你的受众需求。