endorsements

简明释义

英[ɪnˈdɔːsmənts]美[ɪnˈdɔrsmənts]

n. [金融]背书（endorsement 的复数）；推荐，批单

英英释义

单词用法

同义词

反义词

例句

1.Normally GaGa doesn't like to rush into commercial endorsements - which I admire.

正常情况下，gaga不喜欢被卷入商业活动中——那也是我敬佩的一点。

2.Philandering cost Lakers star Kobe Bryant and golfer Tiger Woods millions in lost endorsements.

打情骂俏让湖人球星科比·布莱恩特和高尔夫球星老虎伍兹在代言上丢失了数以万计的钱财。

3.I'm hoping that my endorsements help a little.

我希望我的代言酬劳能帮上点忙。

4.It's no surprise that high-profile athletes can influence children's eating behaviors, but the scientists were able to quantify how prevalent these endorsements are in the children's environment.

高知名度的运动员可以影响儿童的饮食行为，这并不奇怪，但科学家能够量化这些代言在儿童环境中的流行程度。

5.XL Capital charges customers roughly 10% additional for the endorsements, Mr. Duclos said.

杜克·洛斯说，XLCapital为这些条款向客户收取约10%的额外保费。

6.Leveraging social endorsements and an environment of serendipitous discovery, consumers meet publishers in a meaningful context.

利用社交代言和一个偶然环境的发现。用户通过一个由意义的内容遇到一个发布者。

7.I have to play a certain number of games to get paid on my shoe deal, but on the other endorsements I get paid no matter what.

我的球鞋协议要求我要出场一定场次，但是其他的即便停摆也照样给钱。

8.The latest count by various news organizations show Obama has a narrow lead over Clinton in endorsements from superdelegates.

各家新闻机构所作的最新调查显示，奥巴马获得的超级代表的支持已经超过克林顿。

9.The politician received several high-profile endorsements from popular celebrities.

这位政治家得到了几位知名名人的多个支持。

10.Many companies seek endorsements from athletes to boost their brand image.

许多公司寻求运动员的代言来提升品牌形象。

11.The product's success was largely due to the endorsements it received from influential bloggers.

该产品的成功在很大程度上归功于它获得的有影响力博主的推荐。

12.The campaign relied heavily on social media endorsements to reach younger voters.

该活动在很大程度上依赖社交媒体的支持来接触年轻选民。

13.She is looking for endorsements from industry leaders to validate her business idea.

她希望获得行业领袖的认可来验证她的商业想法。

作文

In today's competitive market, the power of endorsements cannot be underestimated. Companies and brands seek out celebrities, influencers, and even satisfied customers to promote their products. These endorsements serve as a form of social proof, indicating that a product is worth trying based on the approval of someone who is already trusted by the audience. For instance, when a well-known athlete endorses a sports drink, it not only boosts the credibility of the product but also influences fans to purchase it, believing that if their idol uses it, it must be good. The effectiveness of endorsements lies in their ability to create a connection between the consumer and the brand. When a celebrity shares their positive experience with a product, it humanizes the brand and makes it more relatable. This is particularly important in the age of social media, where consumers are bombarded with choices and often look to others for guidance. A simple endorsement can lead to increased sales and brand loyalty, as people tend to trust recommendations from those they admire or respect. Moreover, endorsements can take many forms, from traditional advertisements featuring famous faces to social media posts by influencers. The rise of platforms like Instagram and TikTok has transformed the landscape of marketing, allowing brands to connect with younger audiences through relatable content. Influencers often provide a more authentic touch, as they share their genuine experiences with products, making their endorsements feel more trustworthy compared to conventional advertising. However, the use of endorsements is not without its challenges. Brands must carefully choose who they partner with, as a misalignment in values can lead to backlash. For example, if a celebrity endorses a health product but is later found to be involved in a scandal, it can tarnish the brand's reputation. Therefore, companies need to conduct thorough research and ensure that their chosen endorsers reflect the brand's image and values. Additionally, consumers are becoming more aware of the marketing tactics at play. Many people now recognize that endorsements are often paid promotions, which can lead to skepticism. To combat this, brands should strive for authenticity in their partnerships. This could mean collaborating with individuals who genuinely believe in the product and have a history of using it, rather than just seeking out the most popular figure for a quick boost in visibility. In conclusion, endorsements play a crucial role in modern marketing strategies. They leverage the influence of trusted figures to enhance brand credibility and drive consumer behavior. However, with great power comes great responsibility; brands must navigate the complexities of influencer partnerships carefully to maintain authenticity and trust. As the landscape continues to evolve, the importance of genuine and thoughtful endorsements will only increase, shaping the future of how products are marketed and consumed.

在当今竞争激烈的市场中，endorsements的力量不可低估。公司和品牌寻求名人、影响者甚至满意的客户来推广他们的产品。这些endorsements作为一种社会证明，表明根据已经被观众信任的人的认可，某个产品值得尝试。例如，当一位知名运动员代言一种运动饮料时，这不仅提升了该产品的可信度，还影响了粉丝购买它，因为他们相信如果偶像使用它，那一定是好的。 endorsements的有效性在于它们能够在消费者和品牌之间建立联系。当一位名人分享他们对某产品的积极体验时，它使品牌更具人性化，并使其更易于引起共鸣。这在社交媒体时代尤为重要，因为消费者面临着众多选择，往往会寻求他人的指导。简单的endorsement可以导致销售额的增加和品牌忠诚度的提高，因为人们倾向于信任他们崇拜或尊重的人的推荐。 此外，endorsements可以采取多种形式，从以名人为特色的传统广告到影响者的社交媒体帖子。像Instagram和TikTok这样的平台的兴起改变了营销的格局，使品牌能够通过相关内容与年轻受众建立联系。影响者通常提供更真实的触感，因为他们分享自己对产品的真实体验，使他们的endorsements相比传统广告更具可信度。 然而，使用endorsements并非没有挑战。品牌必须仔细选择合作伙伴，因为价值观的不一致可能导致反弹。例如，如果一位名人代言一种健康产品但后来被发现卷入丑闻，这可能会损害品牌的声誉。因此，公司需要进行彻底的研究，确保他们选择的代言人反映品牌的形象和价值观。 此外，消费者越来越意识到营销策略的存在。许多人现在认识到，endorsements通常是付费推广，这可能导致怀疑。为了应对这一点，品牌应该在合作中追求真实性。这可能意味着与真正相信产品并有使用历史的个人合作，而不仅仅是寻找最受欢迎的人物以快速提升可见度。 总之，endorsements在现代营销策略中发挥着至关重要的作用。它们利用受信任人物的影响力来增强品牌可信度并推动消费者行为。然而，强大的力量伴随着巨大的责任；品牌必须小心地驾驭影响者合作的复杂性，以保持真实性和信任。随着环境的不断演变，真实和深思熟虑的endorsements的重要性只会增加，塑造产品的营销和消费的未来。