endorsement

简明释义

英[ɪnˈdɔːsmənt]美[ɪnˈdɔːrsmənt]

n. 背书，票据签字；（驾驶执照上的）违章记录；（说明不予理赔或变更细节的）保险单附加条款；赞同，支持；（为某产品或服务所做的）宣传，代言

复 数 e n d o r s e m e n t s

英英释义

单词用法

同义词

反义词

例句

1.Labour seemed to have secured the biggest celebrity endorsement of the campaign: Peppa Pig, eponymous star of the children's franchise.

工党似乎把最大的宝押在了名星代言上，他们的代言人是因深受孩子喜欢而名声大振的《小猪佩奇》。

2.Any conditions attached to the endorsement shall have no effect of a bill.

背书时附有条件的，所附条件不具有汇票上的效力。

3.There should be no suggestion of endorsement of the product or the company by WHO.

世卫组织不得对任何产品或公司提供支持建议。

4.That kind of negative endorsement, it's the opposite of an advertisement.

那样的负面的背书，会起到相反的广告作用。

5.This is a powerful endorsement for his softer style of government.

这是对他的更温和的执政风格的强有力认可。

6.The endorsement of international collectors with powerful reputations is also essential.

得到高名望的国际收藏家的认可也十分有必要。

7.That's not an endorsement.

这可不是在替他们背书。

8.The celebrity's endorsement helped boost the product's sales significantly.

这位名人的代言显著提升了产品的销量。

9.Many companies seek endorsement from influencers to reach a wider audience.

许多公司寻求网红的代言以接触更广泛的受众。

10.The athlete received an endorsement deal with a major sports brand.

这位运动员与一家大型运动品牌达成了代言协议。

11.Her political campaign gained momentum after receiving an important endorsement from a popular figure.

在获得一位受欢迎人物的重要代言后，她的政治竞选开始获得动力。

12.The product's success was largely due to the positive endorsement from industry experts.

该产品的成功在很大程度上归功于行业专家的积极代言。

作文

In today's world, the concept of endorsement (认可，支持) has become increasingly significant, especially in the realms of marketing and social media. An endorsement occurs when an individual or organization publicly supports a product, service, or idea, often influencing the opinions and behaviors of others. This support can come from various sources, including celebrities, influencers, or even everyday consumers who share their experiences. The impact of endorsement on consumer behavior cannot be underestimated, as people tend to trust recommendations from those they admire or relate to. One of the most prominent examples of endorsement is seen in celebrity advertising. When a well-known figure promotes a brand, it often leads to a surge in sales and heightened brand awareness. For instance, when a popular athlete endorses a sports drink, fans are likely to purchase that product, believing that it will enhance their performance as it did for their idol. This phenomenon is not limited to athletes; actors, musicians, and social media influencers also play a crucial role in shaping consumer preferences through their endorsements. Moreover, the rise of social media has transformed the landscape of endorsement. Platforms like Instagram, TikTok, and YouTube have given birth to a new generation of influencers who leverage their online presence to promote products. These influencers often cultivate a sense of authenticity and relatability, making their endorsements feel more genuine compared to traditional advertising. Followers of these influencers may feel a personal connection, leading them to trust their recommendations more than conventional ads. However, the effectiveness of endorsement is not solely dependent on the popularity of the endorser. It is also influenced by the perceived credibility and relevance of the individual or organization providing the support. For example, a skincare brand may choose to partner with a dermatologist for their endorsement rather than a celebrity with no expertise in the field. This strategic choice enhances the brand's credibility and reassures consumers about the quality of the product. Furthermore, ethical considerations surrounding endorsement have gained attention in recent years. Consumers are becoming more aware of the authenticity behind endorsements, prompting calls for transparency. Many countries have implemented regulations requiring influencers to disclose when they are being compensated for their endorsement. This shift aims to protect consumers from misleading information and ensure that they can make informed decisions based on honest recommendations. In conclusion, the concept of endorsement (认可，支持) plays a crucial role in modern marketing strategies. Whether through celebrity endorsements or influencer partnerships, the power of public support can significantly influence consumer behavior. As the landscape continues to evolve, it is essential for both brands and consumers to navigate the complexities of endorsement with a critical eye, recognizing the importance of authenticity and transparency in the process. By understanding the implications of endorsement, we can better appreciate its impact on our choices and the marketplace as a whole.

在当今世界，endorsement（认可，支持）这一概念变得越来越重要，尤其是在营销和社交媒体领域。endorsement 是指个人或组织公开支持某个产品、服务或理念，通常会影响他人的观点和行为。这种支持可以来自各种来源，包括名人、影响者，甚至是分享他们经验的普通消费者。endorsement 对消费者行为的影响不容小觑，因为人们往往更信任那些他们崇拜或能够产生共鸣的人的推荐。 最显著的例子之一是名人广告。当一个知名人物推广一个品牌时，通常会导致销售激增和品牌知名度提高。例如，当一位受欢迎的运动员为一种运动饮料代言时，粉丝们很可能会购买该产品，认为它会像他们的偶像一样提升他们的表现。这一现象并不仅限于运动员；演员、音乐家和社交媒体影响者也在通过他们的endorsements对消费者偏好产生重要影响。 此外，社交媒体的兴起改变了endorsement的格局。像Instagram、TikTok和YouTube这样的平台催生了一代新的影响者，他们利用在线存在感来推广产品。这些影响者通常培养一种真实性和亲和感，使他们的endorsements相比传统广告更显得真实。这些影响者的追随者可能会感到个人联系，从而更信任他们的推荐，而不是常规广告。 然而，endorsement的有效性并不仅仅依赖于代言人的受欢迎程度。它还受到提供支持的个人或组织的可信度和相关性的影响。例如，一个护肤品牌可能选择与皮肤科医生合作进行endorsement，而不是与没有该领域专业知识的名人合作。这一战略选择增强了品牌的可信度，并使消费者对产品质量感到放心。 此外，近年来围绕endorsement的伦理考量引起了关注。消费者对endorsement背后的真实性变得更加敏感，促使人们呼吁透明度。许多国家已实施法规，要求影响者披露他们是否因其endorsement而获得报酬。这一转变旨在保护消费者免受误导信息的影响，确保他们能够基于诚实的推荐做出明智的决策。 总之，endorsement（认可，支持）的概念在现代营销策略中发挥着至关重要的作用。无论是通过名人代言还是影响者合作，公众支持的力量都能显著影响消费者行为。随着环境的不断演变，品牌和消费者都必须以批判的眼光看待endorsement的复杂性，认识到真实性和透明性在这一过程中的重要性。通过理解endorsement的含义，我们可以更好地欣赏它对我们选择和整个市场的影响。