endorsers

简明释义

英[ɪnˈdɔːsəz]美[ɪnˈdɔrsərz]

背书人

英英释义

单词用法

同义词

反义词

例句

1.I believe that celebrity endorsers can raise the reliability of advertisements on personal care product.

我相信名人代言人能增加该个人护理产品广告的可信性。

2.Celebrity endorsers are attention-gaining.

名人代言是引人注意的。

3.Marketing experts say celebrity endorsers can increase sales, and improve the company's image.

销售专家说名人支持者能为公司增加销售量，并改善公司的形象。

4.We hereby agree with the drawers, endorsers and bona fide holders of drafts.

我行在此向汇票的出票人，背书人及合法持有人表示同意。

5.I will purchase the endorsed product if the celebrity endorsers appear more frequently.

如果明星代言人的曝光度更频密，我会买该明星代言产品。

6.Brand consultants anticipate smaller activation budgets, limiting the dollars available to hire athletes for corporate events or feature existing endorsers in advertising campaigns.

品牌顾问期望用少量的预算和有限的金钱为公司活动雇用体育明星或在广告活动中很好的利用现有的代言人。

7.Since you already have their confidence, they can be your endorsers as well.

既然你已经有了信心，他们可以成为你的代言人以及。

8.Marketing departments have long known that using attractive models and celebrity endorsers can help to persuade consumers to buy a product.

营销部门早就深知，使用迷人的模特和名流有助于说服顾客顾买某一产品。

9.Many celebrities are used as endorsers to promote new products.

许多名人被用作代言人来推广新产品。

10.The company hired famous athletes as endorsers for their sports gear.

该公司聘请了著名运动员作为他们运动装备的代言人。

11.Social media influencers often act as endorsers for various brands.

社交媒体影响者通常充当各种品牌的代言人。

12.The effectiveness of endorsers can significantly impact sales.

对销售的影响可以显著受到代言人的效果影响。

13.Many companies rely on endorsers to build trust with consumers.

许多公司依赖于代言人来建立与消费者的信任。

作文

In today's world, the power of influence is more significant than ever. One of the key players in this realm is the concept of endorsers, which refers to individuals or entities that publicly support or recommend a product, service, or idea. The role of endorsers has become crucial in marketing strategies, as they can sway public opinion and drive consumer behavior. With the rise of social media, the landscape of endorsements has evolved dramatically, allowing for a broader reach and more targeted audiences. When we think about endorsers, celebrities often come to mind. These famous personalities have a vast following and can attract attention to a brand simply by associating with it. For instance, when a renowned athlete endorses a sports drink, fans are likely to purchase that product, believing that it will enhance their performance. This phenomenon is not limited to athletes; actors, musicians, and influencers also play significant roles as endorsers. Their endorsements can create a sense of trust and credibility, making consumers more inclined to try new products. However, the impact of endorsers goes beyond just celebrity influence. Everyday individuals can also serve as powerful endorsers in their communities. For example, a local chef who promotes a particular brand of olive oil can have a profound effect on the purchasing decisions of their patrons. This grassroots level of endorsement often feels more genuine and relatable, as these endorsers are seen as part of the community rather than distant celebrities. Moreover, the rise of social media influencers has transformed the endorsement landscape. These individuals, often with niche followings, can effectively engage with their audience and promote products in a way that feels authentic. Brands are increasingly collaborating with micro-influencers—those with smaller but highly engaged audiences—because they tend to have higher engagement rates and foster a sense of loyalty among their followers. This shift highlights the importance of relatability and authenticity when it comes to endorsers. The effectiveness of endorsers is not solely based on their popularity; it also hinges on the alignment between the endorsers and the brand's values. When there is a mismatch, the endorsement can backfire, leading to consumer distrust. For instance, if a health-conscious brand partners with an endorsers known for unhealthy habits, it may confuse consumers and damage the brand's reputation. Therefore, brands must carefully select endorsers who embody their values and resonate with their target audience. In conclusion, the role of endorsers in marketing cannot be understated. They serve as powerful tools for brands to connect with consumers and build trust. Whether through celebrities, local figures, or social media influencers, endorsers have the ability to shape perceptions and drive sales. As the marketing landscape continues to evolve, the strategy behind selecting and utilizing endorsers will remain a critical component of successful campaigns. Understanding the dynamics of endorsements will help both brands and consumers navigate this influential aspect of modern marketing.

在当今世界，影响力的力量比以往任何时候都更为重要。在这个领域的关键角色之一是endorsers的概念，它指的是公开支持或推荐某个产品、服务或理念的个人或实体。endorsers的角色在营销策略中变得至关重要，因为他们可以影响公众舆论并驱动消费者行为。随着社交媒体的崛起，代言人的格局发生了戏剧性的变化，使其能够更广泛地接触到目标受众。 当我们想到endorsers时，名人往往会浮现在脑海中。这些知名人士拥有庞大的追随者，仅仅通过与品牌的关联就能吸引人们的注意。例如，当一位著名运动员代言某种运动饮料时，粉丝们很可能会购买该产品，相信它将提升他们的表现。这种现象并不仅限于运动员；演员、音乐家和影响者也在作为endorsers方面发挥着重要作用。他们的代言可以创造出一种信任感和可信度，使消费者更倾向于尝试新产品。 然而，endorsers的影响不仅仅限于名人影响力。普通个体在他们的社区中也可以成为强有力的endorsers。例如，一位当地厨师如果推广某品牌的橄榄油，可以对顾客的购买决策产生深远的影响。这种草根级别的代言通常显得更为真实和可亲，因为这些endorsers被视为社区的一部分，而不是遥不可及的名人。 此外，社交媒体影响者的崛起改变了代言的格局。这些个人通常拥有小众但高度参与的追随者，能够有效地与他们的受众互动，并以真实的方式推广产品。品牌越来越多地与微型影响者合作——那些拥有较小但高度参与受众的人，因为他们往往具有更高的参与率，并在追随者中培养出一种忠诚感。这一转变突显了在选择endorsers时，相关性和真实性的重要性。 endorsers的有效性不仅仅基于他们的知名度；它还依赖于endorsers与品牌价值之间的契合。当这种契合不匹配时，代言可能会适得其反，导致消费者的不信任。例如，如果一个注重健康的品牌与一个以不健康习惯而闻名的endorsers合作，这可能会让消费者感到困惑，并损害品牌声誉。因此，品牌必须仔细选择与其价值观相符的endorsers，并与目标受众产生共鸣。 总之，endorsers在营销中的角色不可低估。他们是品牌与消费者建立联系和信任的强大工具。无论是通过名人、地方人物还是社交媒体影响者，endorsers都有能力塑造认知并推动销售。随着营销格局的不断演变，选择和利用endorsers的策略将始终是成功活动的关键组成部分。理解代言的动态将帮助品牌和消费者驾驭这一现代营销的影响力方面。