franchisees

简明释义

英[ˈfræn.tʃaɪ.ziːz]美[ˈfrænˌtʃaɪˌiz]

n. 连锁加盟，特许经营人（franchisee 复数）

英英释义

单词用法

同义词

反义词

例句

1.Stores were closed, franchisees filed for bankruptcy and sales continued to fall.

商店停业，加盟商申请破产，还有销售量的持续下跌。

2.What kind of discounts on fees and other expenses are you offering to the initial group of pioneer franchisees?

你能提供给加盟商先驱的初始群体什么样的费用和其他消费的折扣？

3.It has three franchisees with two stores each in Liaoning, Jiangsu and Zhejiang province, she said.

他说，麦当劳在国内有3个特许经营商，每个特许经营商有2家店，分别位于辽宁、江苏和浙江。

4.Franchisees say they have borne the brunt of declining delivery prices.

特许经营商们称，快递价格下跌对他们的冲击最大。

5.These are lucrative: IKEA says that all franchisees pay 3% of sales as a royalty.

这可是个赚大钱的买卖：宜家称所有的特许经营店都要上交收入的 3%作为使用宜家知识产权的专利权税。

6.The company he took over was a wreck: ancient recipes, a barely functioning call center, nine long-suffering franchisees.

他刚接手时公司一团糟：过时的配方，一个几乎不能用的呼叫中心，九个饱受折磨的特许经销商。

7.Franchisees have an advantage through the brand recognition and cooperative advertising efforts that franchise systems offer.

加盟商能通过连锁加盟体系提供的品牌知名度和合作广告效果获取优势。

8.Many fast-food chains provide extensive training programs for their franchisees.

许多快餐连锁店为他们的特许经营者提供广泛的培训项目。

9.The success of the brand relies heavily on the performance of its franchisees.

品牌的成功在很大程度上依赖于其特许经营者的表现。

10.New franchisees often struggle to adapt to the company's operational standards.

新的特许经营者通常难以适应公司的运营标准。

11.The company held a conference to discuss strategies for supporting franchisees.

公司举行了一次会议，讨论支持特许经营者的策略。

12.Successful franchisees share their experiences at annual meetings.

成功的特许经营者在年度会议上分享他们的经验。

作文

The concept of franchising has gained immense popularity in recent years, and at the heart of this business model are the franchisees. A franchisee is an individual or entity that purchases the rights to operate a business under the brand name of an established company. This arrangement allows the franchisees to leverage the brand's reputation, marketing strategies, and operational support while managing their own business. For many aspiring entrepreneurs, becoming a franchisee offers a pathway to business ownership with a lower risk compared to starting a new venture from scratch. One of the main advantages of being a franchisee is the access to a proven business model. Established franchises have already undergone the trial and error phase of business development, allowing franchisees to benefit from the experience and knowledge of the franchisor. This can significantly reduce the learning curve and increase the chances of success. Additionally, franchisees often receive comprehensive training and ongoing support from the franchisor, which can include assistance with marketing, operations, and management. However, becoming a franchisee is not without its challenges. One of the primary drawbacks is the initial investment required to purchase the franchise. This can vary widely depending on the brand and industry, but it often includes franchise fees, equipment costs, and inventory expenses. Furthermore, franchisees must adhere to the franchisor’s guidelines and restrictions, which can limit their autonomy in decision-making. This means that while they may benefit from the brand’s established practices, they also have to operate within a framework set by the franchisor. Despite these challenges, many individuals find the rewards of being a franchisee to outweigh the drawbacks. The ability to tap into a recognized brand can lead to quicker customer acquisition and increased sales. For instance, fast-food franchises like McDonald's and Subway have thrived due to their widespread recognition and loyal customer base. By becoming a franchisee of such brands, individuals can enjoy a steady stream of customers who are already familiar with the product and service offerings. Moreover, the franchise industry is diverse, encompassing various sectors such as food and beverage, retail, healthcare, and education. This diversity means that potential franchisees can choose a business that aligns with their interests and skills. Whether one is passionate about gourmet coffee, fitness, or tutoring services, there is likely a franchise opportunity available that caters to those interests. In conclusion, the role of franchisees is crucial in the franchising landscape. They are the driving force behind the expansion of successful brands and contribute to local economies by creating jobs and providing services. While there are inherent risks and challenges associated with being a franchisee, the potential for success and the support provided by franchisors make it an appealing option for many entrepreneurs. As the franchising model continues to evolve, it will be interesting to see how franchisees adapt and thrive in an ever-changing business environment.

特许经营的概念在近年来获得了巨大的普及，而这一商业模式的核心是特许经营者。特许经营者是指购买了在一家成熟公司品牌名下运营业务的权利的个人或实体。这种安排使得特许经营者能够利用品牌的声誉、营销策略和运营支持，同时管理自己的业务。对于许多有抱负的企业家来说，成为特许经营者提供了一条以较低风险实现商业拥有权的途径。 成为特许经营者的主要优势之一是可以接触到经过验证的商业模式。成熟的特许经营品牌已经经历了商业发展的试错阶段，使得特许经营者能够受益于特许人所积累的经验和知识。这可以显著减少学习曲线并提高成功的机会。此外，特许经营者通常会获得来自特许人的全面培训和持续支持，这可能包括市场营销、运营和管理方面的帮助。 然而，成为特许经营者并非没有挑战。主要缺点之一是购买特许经营所需的初始投资。这一金额因品牌和行业而异，但通常包括特许经营费、设备费用和库存费用。此外，特许经营者必须遵循特许人的指导方针和限制，这可能限制他们在决策中的自主权。这意味着虽然他们可能从品牌的既定实践中受益，但也必须在特许人设定的框架内运作。 尽管面临这些挑战，许多人发现成为特许经营者的回报超过了缺点。能够利用一个知名品牌可以导致更快的客户获取和增加的销售。例如，像麦当劳和赛百味这样的快餐特许经营因其广泛的认知度和忠实的客户基础而蓬勃发展。通过成为这些品牌的特许经营者，个人可以享受到一股已经熟悉产品和服务的客户的稳定流入。 此外，特许经营行业是多样化的，涵盖了食品和饮料、零售、医疗保健和教育等多个领域。这种多样性意味着潜在的特许经营者可以选择与他们的兴趣和技能相符的业务。无论一个人对美味咖啡、健身还是辅导服务充满热情，可能都有与这些兴趣相契合的特许经营机会。 总之，特许经营者在特许经营环境中扮演着至关重要的角色。他们是成功品牌扩张的推动力量，并通过创造就业机会和提供服务来促进地方经济的发展。尽管成为特许经营者存在固有的风险和挑战，但成功的潜力以及特许人提供的支持使其成为许多企业家的一个吸引人的选择。随着特许经营模式的不断发展，观察特许经营者如何适应并在不断变化的商业环境中蓬勃发展将是非常有趣的。