funneling

简明释义

英[ˈfʌnəlɪŋ]美[ˈfʌnəlɪŋ]

n. 漏斗式

v. 成漏斗形；汇集（funnel 的 ing 形式）

英英释义

单词用法

同义词

反义词

例句

1.By funneling all messages through Messenger, it will be easier to support different interfaces.

通过将所有消息经过Messenger传输，支持不同界面就容易了。

2.But funneling profit from still-cash-rich oil refining into Showa Shell's solar operations is a gamble.

但昭和壳牌将其赚钱能力依据大好的炼油业务的利润让位给太阳能业务是个赌注。

3.Twitter has in recent months proven to be one of the most uniquely capable sources of news-funneling in the history of communication.

Twitter在最近几个月已经被证明是通讯史上最独特有力的新闻传播来源之一。

4.The collision also is funneling gas into the galaxy's center and is feeding a supermassive black hole.

这次碰撞把气体送进星系中心，为巨型黑洞提供了燃料。

5.Though many of his followers died, Poggle was bolstered by the secret backing of Darth Sidious, who began funneling resources into Poggle's rebellion.

虽然波格尔的许多追随者死了，但波格尔得到了达斯·西迪厄斯的秘密支持，他开始向波格尔的叛军提供资源。

6.Yes, funneling.

是的，漏斗式。

7.It now plans to begin funneling display ads to Bebo in the fourth quarter.

现在它打算开再次始展示第四季度的广告。

8.I'll be funneling some of this extra time into other tasks and projects.

所以我现在开始把很多时间都用在了新的项目上。

9.The marketing team is using a strategy of funneling to guide potential customers through the sales process.

营销团队正在使用漏斗式策略来引导潜在客户完成销售流程。

10.By funneling traffic from social media to our website, we can increase our conversion rates.

通过将流量从社交媒体漏斗式导入我们的网站，我们可以提高转化率。

11.The funneling approach helps in narrowing down the audience to those most likely to buy.

这种漏斗式方法有助于将受众缩小到最有可能购买的人群。

12.We are funneling leads into our CRM system for better management.

我们正在将潜在客户漏斗式地导入我们的客户关系管理系统，以便更好地管理。

13.The sales team implemented a funneling technique to convert more prospects into clients.

销售团队实施了一种漏斗式技术，以将更多潜在客户转化为客户。

作文

In the world of digital marketing, one concept that has gained significant attention is funneling. The term funneling refers to the process of guiding potential customers through a series of steps or stages, ultimately leading them to make a purchase or take a desired action. This concept can be likened to a funnel, where a large number of prospects enter at the top, but only a fraction makes it to the bottom. Understanding this process is crucial for businesses aiming to optimize their marketing strategies and increase conversion rates. The funneling process typically begins with awareness. At this stage, potential customers become aware of a product or service through various channels such as social media, search engines, or advertisements. It is essential for marketers to create engaging content that captures the attention of their target audience. This initial stage is critical because it sets the foundation for the entire funneling process. Once awareness is established, the next step is interest. Here, potential customers show curiosity about the product or service. Marketers can encourage this interest by providing valuable information, such as blog posts, videos, or webinars. The goal is to nurture leads and keep them engaged, moving them further down the funneling path. Following interest is the consideration stage. At this point, potential customers are evaluating their options and comparing different products or services. To facilitate this stage, businesses should provide detailed product descriptions, customer reviews, and comparisons. This information helps prospects make informed decisions and increases the likelihood of them progressing through the funneling process. The final stage in the funneling process is the decision-making stage. Here, potential customers are ready to make a purchase. It is crucial for businesses to streamline the buying process, ensuring that it is as simple and user-friendly as possible. Any obstacles or complications at this stage can lead to cart abandonment and lost sales. Therefore, offering incentives such as discounts or free shipping can help persuade customers to complete their purchases. After the purchase, the funneling process does not end. Post-purchase engagement is vital for building long-term relationships with customers. Businesses should follow up with customers, asking for feedback and providing additional resources or support. This stage can lead to repeat purchases and customer loyalty, which are essential for sustained business success. In conclusion, understanding the concept of funneling is essential for any business looking to succeed in today’s competitive market. By effectively guiding potential customers through each stage of the funneling process—from awareness to decision-making—businesses can enhance their marketing strategies and ultimately increase their conversion rates. The key lies in creating engaging content, providing valuable information, and simplifying the purchasing process. As the digital landscape continues to evolve, mastering funneling will remain a vital skill for marketers everywhere.

在数字营销的世界中，一个备受关注的概念是漏斗。这个术语漏斗指的是引导潜在客户通过一系列步骤或阶段，最终促使他们进行购买或采取期望行动的过程。这个概念可以比作一个漏斗，许多潜在客户从顶部进入，但只有一小部分会到达底部。理解这个过程对于希望优化其营销策略并提高转化率的企业至关重要。 漏斗过程通常始于意识阶段。在这一阶段，潜在客户通过社交媒体、搜索引擎或广告等各种渠道了解产品或服务。营销人员必须创造引人入胜的内容，以吸引目标受众的注意。这一初始阶段至关重要，因为它为整个漏斗过程奠定了基础。 一旦建立了意识，下一步就是兴趣。在此阶段，潜在客户对产品或服务表现出好奇心。营销人员可以通过提供有价值的信息（如博客文章、视频或网络研讨会）来鼓励这种兴趣。目标是培养潜在客户的兴趣，并保持他们的参与，使其进一步走向漏斗的路径。 接下来的阶段是考虑阶段。在这一点上，潜在客户正在评估他们的选择并比较不同的产品或服务。为了促进这一阶段，企业应提供详细的产品描述、客户评价和比较信息。这些信息帮助潜在客户做出明智的决策，并增加他们继续通过漏斗过程的可能性。 在漏斗过程的最后阶段是决策阶段。在这里，潜在客户准备进行购买。企业必须简化购买过程，确保尽可能简单和用户友好。在此阶段的任何障碍或复杂性都可能导致购物车放弃和销售损失。因此，提供折扣或免费送货等激励措施可以帮助说服客户完成购买。 购买后，漏斗过程并未结束。购买后的参与对于与客户建立长期关系至关重要。企业应与客户跟进，询问反馈并提供额外资源或支持。这一阶段可以导致重复购买和客户忠诚度，这对企业的持续成功至关重要。 总之，理解漏斗的概念对于任何希望在当今竞争激烈的市场中取得成功的企业都是必不可少的。通过有效地引导潜在客户通过漏斗过程中的每个阶段——从意识到决策，企业可以增强其营销策略并最终提高转化率。关键在于创造引人入胜的内容，提供有价值的信息，并简化购买过程。随着数字环境的不断发展，掌握漏斗将仍然是营销人员无处不在的重要技能。