greenwashing

简明释义

英[ˈɡriːnˌwɒʃɪŋ]美[ɡˈrinwɑːʃɪŋ]

n. 漂绿（组织以某些行为宣示自身对环保的付出，实际上却反其道而行）

英英释义

单词用法

同义词

反义词

例句

1.The first step to cleaning up greenwashing is to identify it, and Tuerff and his partners have hit on an innovative way to spotlight particularly egregious examples.

消除“绿色清洗”的第一步是辨别这种行动，Tuerff和他的或作伙伴用一种全新的方式曝光那些过分的制造商。

2.The first step to cleaning up greenwashing is to identify it, and Tuerff and his partners have hit on an innovative way to spotlight particularly egregious examples.

消除“绿色清洗”的第一步是辨别这种行动，Tuerff和他的或作伙伴用一种全新的方式曝光那些过分的制造商。

3.Many consumers may not have heard the term greenwashing, but they've surely experienced it — misleading marketing about the environmental benefits of a product.

很多消费者也许都没有听说过“绿色清洗”这个概念，但是他们却早已不知不觉地卷入其中——各种广告片面强调某种产品的环保效益。

4.While it's unclear how many of these products also claim to be natural, given all the greenwashing going on these days, it's likely to number in the thousands.

但是不清楚这些产品有多少声称是天然的，如今公司为树立支持环保的形象而做虚假公关，因此这样的产品很可能数以千计。

5.Companies may brand their gigantic sales of oil and gas with greenwashing images of windmills, but they continue to sell oil and gas.

能源公司也许会谴责其大量销售石油和天然气而宣传风车的使用，让人们觉得其产品很绿色很环保，但他们会继续销售石油和天然气。

6.Call it greenwashing or not, but Greenpeace has found in its research that reusing products has environmental benefits, he said.

称之为绿色清洗或者不是，但是绿色和平组织已经发现自己的研究，重新利用产品有环保利益，他说。

7.It's not just consumers in the U.S. who are getting fed up with greenwashing.

饱受绿色清洗之苦的不只是美国的消费者。

8.Beware of "greenwashing" -only claim to be as green as you truly are.

警惕“greenwashing”，只有自称是绿色作为你的真实身分。

9.Many companies engage in greenwashing to appear more environmentally friendly than they really are.

许多公司进行绿色洗涤，以看起来比实际更环保。

10.Consumers are becoming more aware of greenwashing, making it harder for companies to deceive them.

消费者越来越意识到绿色洗涤，这使得公司更难欺骗他们。

11.The new marketing campaign was criticized for its blatant greenwashing tactics.

这项新的营销活动因其明显的绿色洗涤策略而受到批评。

12.Regulations are being put in place to combat greenwashing in the fashion industry.

正在制定法规以打击时尚行业中的绿色洗涤。

13.She felt misled by the company's greenwashing claims about their products.

她觉得被公司关于其产品的绿色洗涤声明误导了。

作文

In recent years, the term greenwashing has gained significant attention in discussions about corporate responsibility and environmental sustainability. Greenwashing refers to the deceptive practice where companies present themselves as environmentally friendly while engaging in practices that are harmful to the environment. This phenomenon has become increasingly prevalent as consumers become more environmentally conscious and demand sustainable practices from the brands they support. The origins of greenwashing can be traced back to the late 20th century when businesses began to recognize the marketing potential of promoting eco-friendly initiatives. However, instead of making genuine efforts to reduce their environmental impact, many companies opted for superficial changes that allowed them to claim a green image without altering their core operations. For instance, a company might market a product as "eco-friendly" by using biodegradable packaging while neglecting to address the pollution generated during production. This misleading approach not only confuses consumers but also undermines the efforts of genuinely sustainable companies. When consumers are misled by greenwashing, they may unknowingly support businesses that do not prioritize environmental protection. As a result, the true impact of sustainable practices is diluted, and the overall progress towards a more sustainable future is hindered. One notable example of greenwashing occurred in the oil industry, where several companies launched advertising campaigns highlighting their investments in renewable energy. While these companies presented themselves as champions of sustainability, their primary business remained fossil fuel extraction, which contributes significantly to climate change. This discrepancy between marketing claims and actual practices highlights the dangers of greenwashing and the need for transparency in corporate communications. To combat greenwashing, consumers must become more informed and critical of the claims made by companies. This involves researching a brand's practices, looking for third-party certifications, and supporting businesses that demonstrate genuine commitment to sustainability. Additionally, regulatory bodies and non-governmental organizations play a crucial role in holding companies accountable for their environmental claims. By establishing clear guidelines and penalties for misleading advertising, these entities can help reduce the prevalence of greenwashing. Furthermore, education is essential in raising awareness about greenwashing. Schools, universities, and community organizations can incorporate discussions about environmental ethics and corporate responsibility into their curricula. By equipping individuals with the knowledge to identify greenwashing, society can foster a culture of accountability and encourage companies to adopt authentic sustainable practices. In conclusion, greenwashing poses a significant challenge in the pursuit of environmental sustainability. As consumers, we must remain vigilant and discerning in our choices, advocating for transparency and integrity in corporate practices. By understanding the implications of greenwashing and actively seeking out truly sustainable brands, we can contribute to a more environmentally responsible marketplace. Only through collective effort can we ensure that the push for sustainability is genuine and impactful, paving the way for a healthier planet for future generations.

近年来，术语绿色洗涤在有关企业责任和环境可持续性的讨论中引起了广泛关注。绿色洗涤是指公司在进行对环境有害的活动时，表现得好像自己是环保的欺骗性做法。这种现象随着消费者对环境的关注度提高和对品牌可持续实践的需求增加而愈发普遍。 绿色洗涤的起源可以追溯到20世纪末，当时企业开始意识到推广环保倡议的市场潜力。然而，许多公司选择表面上的改变，而不是采取真正的措施来减少其对环境的影响。例如，一家公司可能通过使用可生物降解的包装将产品宣传为“环保”，同时忽视生产过程中产生的污染。 这种误导性的方法不仅使消费者感到困惑，还削弱了真正可持续公司的努力。当消费者被绿色洗涤误导时，他们可能会不知情地支持那些不重视环境保护的企业。因此，可持续实践的真正影响被稀释，朝着更可持续未来的整体进展受到阻碍。 一个显著的绿色洗涤例子发生在石油行业，几家公司推出了广告活动，强调它们对可再生能源的投资。虽然这些公司将自己呈现为可持续发展的倡导者，但它们的主要业务仍然是化石燃料开采，这对气候变化贡献巨大。这种营销声明与实际做法之间的差异突显了绿色洗涤的危险性以及企业沟通透明度的必要性。 为了打击绿色洗涤，消费者必须变得更加了解和批判公司所做的声明。这涉及到研究品牌的实践，寻找第三方认证，并支持那些表现出真正可持续承诺的企业。此外，监管机构和非政府组织在追究公司环境声明的责任方面发挥着关键作用。通过建立明确的指导方针和对误导性广告的处罚，这些实体可以帮助减少绿色洗涤的普遍性。 此外，教育对于提高对绿色洗涤的认识至关重要。学校、大学和社区组织可以将有关环境伦理和企业责任的讨论纳入其课程中。通过使个人具备识别绿色洗涤的知识，社会可以培养责任感文化，鼓励企业采取真实的可持续实践。 总之，绿色洗涤在追求环境可持续性方面构成了重大挑战。作为消费者，我们必须保持警惕和敏锐，在选择上倡导透明度和诚信。通过理解绿色洗涤的影响并积极寻求真正可持续的品牌，我们可以为一个更具环境责任感的市场做出贡献。只有通过集体努力，我们才能确保推动可持续发展的过程是真实和有影响力的，为未来几代人铺平健康的星球之路。