plugola

简明释义

英[/plʌɡoʊlə/]美[/plʌɡoʊlə/]

（为要在广播中提到自己的产品给播音员的）贿赂，新闻报告中的偏见

（新闻报告中的）失实偏见，倾向性

（电台或电视台）插播广告

偷播广告

英英释义

单词用法

同义词

反义词

例句

1.Plugola: American king's soap Angle shampoo, believed me, could not go wrong!

插播广告：美王皂角洗发水，相信我，没错的！

2.Plugola: American king's soap Angle shampoo, believed me, could not go wrong!

插播广告：美王皂角洗发水，相信我，没错的！

3.The radio host was accused of engaging in plugola when he promoted a local restaurant without disclosing that he was a part owner.

当电台主持人推广一家当地餐厅而没有透露自己是部分所有者时，他被指控参与插入广告。

4.Many influencers face scrutiny for plugola when they fail to mention their sponsorships.

许多网红因未提及赞助而受到对插入广告的审查。

5.The podcast's credibility was questioned due to frequent instances of plugola throughout the episodes.

由于每集频繁出现插入广告，该播客的可信度受到质疑。

6.Listeners were frustrated by the blatant plugola that overshadowed the content of the show.

听众对明显的插入广告遮蔽节目的内容感到沮丧。

7.The television network implemented stricter guidelines to prevent plugola in its programming.

该电视网络实施了更严格的指南，以防止其节目中的插入广告。

作文

In the world of media and advertising, the term plugola refers to a practice where individuals or organizations promote a product or service without disclosing their financial relationship with that product or service. This often occurs in radio and television broadcasts, where hosts or guests may mention a brand or product as part of their conversation, leading audiences to believe that the endorsement is genuine and unbiased. The lack of transparency can mislead consumers, which raises ethical questions about the integrity of the media. Plugola can be seen as a form of hidden advertising, and it blurs the line between genuine content and promotional material. The origins of plugola can be traced back to the early days of broadcasting when radio shows would often feature sponsors but did not always clearly inform listeners about the nature of these endorsements. As the media landscape evolved, so did the practices surrounding advertising and sponsorship. Today, regulations have been implemented in many countries to ensure that any paid promotions are disclosed to the audience. However, plugola still exists in various forms, particularly in social media, where influencers may promote products without explicitly stating that they are being compensated for their endorsements. The implications of plugola extend beyond just ethical concerns; they also impact consumer trust. When audiences discover that a host or influencer has been promoting a product without disclosure, it can lead to feelings of betrayal. This erosion of trust can harm not only the individual promoting the product but also the brand itself. Consumers are becoming more savvy and are increasingly demanding transparency from those they follow, whether on traditional media or social platforms. Moreover, plugola can influence purchasing decisions. If consumers are unaware that a recommendation is paid for, they may be more likely to purchase a product based on what they believe to be an authentic endorsement. This manipulation of consumer perception highlights the importance of honesty in advertising. Brands that engage in plugola risk damaging their reputation if consumers feel deceived. To combat the negative effects of plugola, many media outlets and influencers are adopting clearer guidelines regarding sponsorships and partnerships. For example, using hashtags like #ad or #sponsored in social media posts has become a common practice to indicate that the content is promotional. This shift towards transparency is essential for maintaining credibility and fostering a trustworthy relationship with audiences. In conclusion, plugola represents a significant challenge in the intersection of media, advertising, and consumer trust. While it may provide short-term benefits for brands and influencers, the long-term consequences of misleading consumers can be detrimental. As the landscape continues to evolve, it is crucial for all parties involved to prioritize honesty and transparency in their communications. By doing so, they can help to build a more ethical and trustworthy environment in the world of advertising and media.

在媒体和广告的世界中，术语plugola指的是一种做法，个人或组织在没有披露与该产品或服务的财务关系的情况下推广某个产品或服务。这种情况通常发生在广播和电视节目中，主持人或嘉宾可能会在谈话中提到一个品牌或产品，使观众相信这种代言是真诚且不带偏见的。缺乏透明度可能会误导消费者，这引发了关于媒体诚信的伦理问题。Plugola可以被视为一种隐性广告，它模糊了真实内容与促销材料之间的界限。 Plugola的起源可以追溯到广播早期，当时广播节目通常会有赞助商，但并不总是明确告知听众这些代言的性质。随着媒体环境的发展，围绕广告和赞助的做法也在不断演变。如今，许多国家已经实施了法规，以确保任何付费促销都能向观众披露。然而，plugola仍然以各种形式存在，特别是在社交媒体上，影响者可能会推广产品，而没有明确说明他们是因代言而获得报酬的。 Plugola的影响不仅仅限于伦理问题；它还会影响消费者信任。当观众发现某位主持人或影响者在没有披露的情况下推广某个产品时，可能会产生背叛感。这种信任的侵蚀不仅会损害推广产品的个人，还会影响品牌本身。消费者变得越来越聪明，越来越要求那些他们关注的人，无论是在传统媒体还是社交平台上，都要保持透明。 此外，plugola还会影响购买决策。如果消费者不知道某项推荐是付费的，他们可能更容易根据自己认为是真实的代言来购买产品。这种对消费者认知的操控凸显了广告中诚实的重要性。参与plugola的品牌如果让消费者感到被欺骗，可能会损害其声誉。 为了应对plugola的负面影响，许多媒体机构和影响者正在采用更清晰的赞助和合作准则。例如，在社交媒体帖子中使用#ad或#sponsored等标签已成为一种常见做法，以表明内容是促销性质的。这种向透明度的转变对于维护信誉和促进与观众之间的可信关系至关重要。 总之，plugola代表了媒体、广告和消费者信任之间交汇处的一项重大挑战。虽然它可能为品牌和影响者提供短期利益，但误导消费者的长期后果可能是有害的。随着环境的不断发展，各方都必须优先考虑沟通中的诚实和透明。通过这样做，他们可以帮助在广告和媒体的世界中建立一个更具伦理和可信赖的环境。