promotional

简明释义

英[prəˈməʊʃənl]美[prəˈmoʊʃənl]

adj. 促销的，推广的；促销的，推广的

英英释义

单词用法

同义词

反义词

例句

1.New rules on amateurism allow payment for promotional work.

新的业余工作条例规定，做促销工作可获得报酬。

2.Millions of dollars are spent by pharmaceutical companies on promotional products like coffee mugs, shirts, umbrellas, and golf balls.

制药公司在咖啡杯、衬衫、雨伞和高尔夫球等促销产品上花费了数百万美元。

3.The jet was being filmed for a promotional video.

此架专机当时正在拍摄宣传短片。

4.Briefly thrilling, but still - a promotional video.

有一点点惊险，但那毕竟只是- - -一段宣传片。

5.Having a large network and some promotional skills may be more crucial.

拥有一个庞大的人际网和一些推销技巧可能更为重要。

6.The Economist’s promotional strategy works.

《经济学人》的推广策略奏效了。

7.If a poster says "A unique show with predatory apes – hamadryas baboons" we will just smile to this "promotional gimmick".

如果海报上写着“类人猿独特的掠夺性展示-阿拉伯狒狒”我们只会对这个“噱头”一笑置之。

8.The company launched a new promotional campaign to attract more customers.

公司推出了一项新的促销活动以吸引更多客户。

9.She received a promotional discount for her first purchase.

她在第一次购买时获得了促销折扣。

10.They handed out promotional flyers at the event to raise awareness.

他们在活动上分发了促销传单以提升知名度。

11.The promotional video went viral and increased the brand's visibility.

这段促销视频迅速传播，增加了品牌的曝光率。

12.Our promotional offers are valid until the end of the month.

我们的促销优惠有效期至本月底。

作文

In today’s competitive market, businesses are constantly seeking innovative ways to attract customers and stand out from their competitors. One effective strategy that many companies employ is the use of promotional (促销的) activities. These activities are designed to increase awareness of a product or service, boost sales, and enhance customer engagement. In this essay, I will explore the various types of promotional (促销的) strategies and their significance in the business world. Firstly, one of the most common forms of promotional (促销的) activity is the use of discounts and special offers. Retailers often provide limited-time discounts to entice customers to make a purchase. For example, during holiday seasons, stores may offer significant price reductions on popular items, which can lead to increased foot traffic and higher sales volumes. These discounts not only attract new customers but also encourage repeat purchases from existing ones. Moreover, offering special deals can create a sense of urgency, prompting consumers to act quickly before the opportunity disappears. Another widely used promotional (促销的) tactic is advertising. Companies invest heavily in advertising campaigns across various media platforms, including television, radio, print, and online. Through creative and engaging advertisements, businesses aim to capture the attention of potential customers and convey the unique value of their products or services. For instance, a well-crafted advertisement can highlight the features and benefits of a new gadget, making it more appealing to tech-savvy consumers. Additionally, digital marketing has revolutionized the way businesses reach their audience, allowing for targeted ads that cater to specific demographics. Furthermore, social media has become an essential tool for promotional (促销的) efforts. Platforms like Facebook, Instagram, and Twitter allow companies to engage directly with their customers, share updates, and promote special events. By utilizing social media influencers, brands can leverage the trust and credibility these individuals have built with their followers. This form of marketing not only increases brand visibility but also fosters a sense of community among consumers who share similar interests. In addition to discounts and advertising, businesses often utilize contests and giveaways as part of their promotional (促销的) strategies. These activities encourage customer participation and can generate excitement around a brand. For example, a company might hold a contest where participants can win a prize by sharing their experiences with the brand on social media. This not only increases engagement but also provides valuable user-generated content that can be used in future marketing efforts. Moreover, loyalty programs are another effective promotional (促销的) strategy. Many businesses offer rewards to customers who frequently purchase their products or services. These programs incentivize repeat business and help build long-term relationships with customers. For instance, coffee shops often provide loyalty cards that give customers a free drink after a certain number of purchases. This encourages customers to choose their favorite coffee shop over competitors, ultimately boosting sales. In conclusion, promotional (促销的) activities play a vital role in the success of businesses today. From discounts and advertising to social media engagement and loyalty programs, these strategies help companies attract and retain customers. As the market continues to evolve, businesses must stay adaptable and creative in their promotional (促销的) efforts to remain relevant and competitive. By understanding the importance of these strategies, companies can effectively enhance their brand image and drive sales growth in a dynamic marketplace.

在当今竞争激烈的市场中，企业不断寻求创新的方法来吸引客户并在竞争对手中脱颖而出。一种许多公司采用的有效策略是使用promotional（促销的）活动。这些活动旨在提高产品或服务的知名度，促进销售并增强客户参与感。在本文中，我将探讨各种类型的promotional（促销的）策略及其在商业世界中的重要性。 首先，最常见的promotional（促销的）活动之一是使用折扣和特别优惠。零售商经常提供限时折扣，以吸引客户进行购买。例如，在假期季节，商店可能会对热门商品提供显著的价格折扣，这可以导致顾客流量增加和销售量上升。这些折扣不仅吸引新客户，还鼓励现有客户重复购买。此外，提供特别优惠可以营造紧迫感，促使消费者迅速行动，抓住机会。 另一个广泛使用的promotional（促销的）策略是广告。公司在各大媒体平台（包括电视、广播、印刷和在线）上投入大量资金进行广告宣传。通过创意和引人入胜的广告，企业旨在吸引潜在客户的注意，并传达其产品或服务的独特价值。例如，一则精心制作的广告可以突出一款新小工具的特点和好处，使其对科技爱好者更具吸引力。此外，数字营销彻底改变了企业接触受众的方式，使得能够针对特定人群进行广告投放。 此外，社交媒体已成为promotional（促销的）工作的重要工具。Facebook、Instagram和Twitter等平台使公司能够直接与客户互动，分享更新和推广特别活动。通过利用社交媒体影响者，品牌可以利用这些人与其追随者建立的信任和信誉。这种形式的营销不仅提高了品牌知名度，还在共享相似兴趣的消费者之间培养了社区感。 除了折扣和广告，企业还经常利用竞赛和赠品作为其promotional（促销的）策略的一部分。这些活动鼓励客户参与，并能产生围绕品牌的兴奋感。例如，一家公司可能会举办一个比赛，参与者通过在社交媒体上分享他们与品牌的经历来赢得奖品。这不仅增加了参与度，还提供了有价值的用户生成内容，可用于未来的营销工作。 此外，忠诚度计划是另一种有效的promotional（促销的）策略。许多企业为频繁购买其产品或服务的客户提供奖励。这些程序激励重复业务并帮助与客户建立长期关系。例如，咖啡店通常提供忠诚卡，在一定数量的购买后给予客户一杯免费饮料。这鼓励客户选择他们最喜欢的咖啡店，而不是竞争对手，从而最终促进销售。 总之，promotional（促销的）活动在当今企业成功中发挥着至关重要的作用。从折扣和广告到社交媒体参与和忠诚度计划，这些策略帮助公司吸引和留住客户。随着市场的不断发展，企业必须在其promotional（促销的）工作中保持适应性和创造性，以保持相关性和竞争力。通过理解这些策略的重要性，公司可以有效地提升品牌形象并在动态市场中推动销售增长。