puffery

简明释义

英[ˈpʌfəri]美[ˈpʌfəri]

n. 夸大广告；吹捧；极力称赞

复 数 p u f f e r i e s

英英释义

单词用法

同义词

反义词

例句

1.It's all puffery and nonsense that can constrain and damage the mind and a life.

谁如果说这样的生活会压抑和损伤脑力和生命力，那绝对是胡说八道。

2.It's all puffery and nonsense that can constrain and damage the mind and a life.

谁如果说这样的生活会压抑和损伤脑力和生命力，那绝对是胡说八道。

3.Using puffery to raise awareness of products is illegal.

使用鼓吹性广告来提升产品的知名度是不合法的。

4.It's a bold claim, one that goes beyond mere puffery.

这项大胆的宣称已不仅仅是自我吹捧。

5.So you're driven to animalistic puffery.

所以你趋于采用动物性的夸张。

6.The advertisement was filled with puffery, claiming that the product could change your life overnight.

这则广告充满了夸大宣传，声称该产品能在一夜之间改变你的生活。

7.Many companies use puffery in their marketing to create an illusion of superiority over competitors.

许多公司在营销中使用夸大宣传来营造出对竞争对手的优越感。

8.The restaurant's menu was full of puffery, describing the dishes as 'world-famous' and 'unforgettable'.

这家餐厅的菜单充满了夸大宣传，将菜品描述为“世界著名”和“难以忘怀”。

9.In the world of cosmetics, puffery is common, with brands claiming their products can make you look ten years younger.

在化妆品界，夸大宣传很常见，品牌声称他们的产品可以让你看起来年轻十岁。

10.While the claims seemed impressive, they were mostly just puffery designed to attract customers.

虽然这些说法看起来令人印象深刻，但它们大多只是为了吸引顾客而设计的夸大宣传。

作文

In today's world, marketing plays a crucial role in shaping consumer perceptions and driving sales. Companies often employ various strategies to attract customers, one of which is known as puffery. This term refers to exaggerated claims or promotional statements that are not meant to be taken literally but are intended to create a favorable impression of a product or service. While puffery can be seen as harmless exaggeration, it raises important questions about ethics and consumer protection in advertising. To understand puffery better, let’s consider some examples. A common instance can be found in the beauty industry, where products are often labeled as "the best" or "miracle" solutions for skin problems. These claims are typically based on subjective opinions rather than objective evidence. For instance, a skincare brand might advertise its cream as "transforming your skin overnight," a statement that may lead consumers to believe that the product will yield miraculous results. However, such assertions fall under the category of puffery because they are not scientifically substantiated and are inherently subjective. The use of puffery is not limited to the beauty industry; it spans across various sectors, including food, technology, and fashion. Fast-food chains often promote their offerings as "the tastiest burger in the world" or "the freshest ingredients available." While these statements may appeal to consumers' appetites, they lack concrete evidence and rely on emotional appeal rather than factual accuracy. In this sense, puffery serves as a marketing tool that aims to enhance the perceived value of a product without providing substantial proof. Despite its prevalence, puffery can lead to consumer disappointment and mistrust. When customers purchase a product based on inflated claims, they may feel misled if the product does not meet their expectations. This can result in negative reviews, loss of customer loyalty, and potential damage to a brand's reputation. Therefore, while puffery might initially attract consumers, it can have long-term consequences that harm both the consumer and the company. Moreover, the legal implications of puffery are worth considering. In many jurisdictions, advertising laws permit certain levels of exaggeration, provided that they do not cross the line into false advertising. However, the distinction between acceptable puffery and deceptive claims can sometimes be blurred. For instance, if a company claims that its product can cure a disease without any scientific backing, it may face legal repercussions for misleading consumers. Thus, while puffery is generally tolerated, businesses must navigate the fine line between creative marketing and ethical responsibility. In conclusion, puffery is a common tactic used in advertising to create an appealing image of products and services. While it can enhance marketing efforts, it also poses risks related to consumer trust and ethical standards. As consumers become more aware of advertising tactics, companies must strive for transparency and honesty in their marketing strategies. Ultimately, the challenge lies in balancing creativity with integrity, ensuring that consumers are informed and empowered to make decisions based on accurate information rather than exaggerated claims.

在当今世界，市场营销在塑造消费者认知和推动销售方面发挥着至关重要的作用。公司常常采用各种策略来吸引客户，其中之一被称为夸大宣传。这个术语指的是夸张的声明或促销陈述，这些陈述并不意味着被字面理解，而是旨在创造产品或服务的良好印象。虽然夸大宣传可以被视为无害的夸张，但它引发了关于广告伦理和消费者保护的重要问题。 为了更好地理解夸大宣传，让我们考虑一些例子。一个常见的例子可以在美容行业找到，产品通常被标记为“最佳”或“奇迹”解决方案，用于皮肤问题。这些声明通常基于主观意见，而不是客观证据。例如，一个护肤品牌可能会宣传其面霜为“在一夜之间改变你的皮肤”，这样的说法可能会导致消费者相信该产品会产生奇迹般的效果。然而，这样的主张属于夸大宣传的范畴，因为它们没有科学依据，并且本质上是主观的。 夸大宣传的使用并不限于美容行业；它跨越多个领域，包括食品、技术和时尚。快餐连锁店常常将其产品宣传为“世界上最好吃的汉堡”或“最新鲜的食材”。虽然这些说法可能吸引消费者的胃口，但它们缺乏具体证据，并依赖情感诉求而非事实准确性。从这个意义上说，夸大宣传作为一种营销工具，旨在提升产品的感知价值，而不提供实质性证据。 尽管夸大宣传很普遍，但它可能导致消费者失望和不信任。当客户基于夸大的主张购买产品时，如果产品未能达到他们的期望，他们可能会感到被误导。这可能导致负面评价、客户忠诚度下降以及品牌声誉受损。因此，尽管夸大宣传可能最初吸引消费者，但它可能会对消费者和公司造成长期后果。 此外，关于夸大宣传的法律影响也是值得考虑的。在许多司法管辖区，广告法允许某种程度的夸张，只要它们不越过虚假广告的界限。然而，可接受的夸大宣传与欺骗性主张之间的区别有时可能模糊。例如，如果一家公司声称其产品可以治愈某种疾病而没有任何科学支持，它可能会因误导消费者而面临法律后果。因此，尽管夸大宣传通常是被容忍的，但企业必须在创造性营销和伦理责任之间找到平衡。 总之，夸大宣传是在广告中常用的一种策略，用以创造产品和服务的吸引形象。虽然它可以增强营销效果，但也带来了与消费者信任和伦理标准相关的风险。随着消费者对广告策略的认识不断提高，公司必须努力在营销策略中实现透明度和诚实。最终，挑战在于在创造力与诚信之间取得平衡，确保消费者能够根据准确的信息做出决策，而不是夸大的主张。