rebranding

简明释义

英[ˌriːˈbrændɪŋ]美[ˌriːˈbrændɪŋ]

品牌再造

英英释义

单词用法

同义词

反义词

例句

1.New hospitality management research suggests that rebranding and moves in market scale result in positive financial effects after two years or more.

新的酒店管理研究表明，酒店品牌重新定位和星级提升能在两年或两年后为酒店在财务方面带来积极的影响。

2.The accounting and computer systems had been standardised and plans for rebranding the company put in place.

会计制度和计算机系统已实现了标准化，公司的新品牌计划也已制订完成。

3.The rebranding was a kind of pledge of sorts, that Tribune would catch up with current technology and start using machine learning and artificial intelligence in its "content monetization engine."

这次更名有点儿许下诺言的意思，承诺的内容包括跟上当今技术的脚步，以及开始在“内容变现引擎”中使用机器学习和人工智能技术。

4.After rebranding themselves as a party that could see beyond the market to social and environmental concerns, the Tories have had to re-rebrand themselves as sober stewards of a ruined economy.

把自己重塑成能从市场预见到社会和环境问题，保守党把自己定位于一个被破坏的经济体中清醒的管理者。

5.A complete rebranding of the school is expected within two years.

有望在两年内完全重塑该校的形象。

6.The rebranding was introduced to coincide with the firm's 20th anniversary.

更名推出，以配合该公司的20周年。

7.Which is why he came up with a novel way of rebranding his little country.

这，就是为什么鲁特·卡斯噶思想到用一种新奇的方式重新为自己的小国重塑形象的原因。

8.Christopher Flowers, a specialist in bank buy-outs, did just that, splashing out on a small Missouri lender and rebranding it Flowers Bank.

克里斯托弗。弗拉沃，银行并购的专家，就是这样做的，买下一个小贷款机构，并重整品牌为弗莱沃银行。

9.So far, we have 133 properties in various stages of operations, rebranding, refurbishment and construction around Asia.

迄今为止，我们在整个亚洲有133家酒店正处于各个阶段的营业、品牌重建、装修与建设当中。

10.The company decided on a major rebranding to attract a younger audience.

公司决定进行一次重大品牌重塑以吸引年轻受众。

11.After years of negative press, the firm initiated a rebranding campaign to improve its image.

在经历了多年的负面报道后，该公司启动了一项品牌重塑活动以改善形象。

12.The rebranding included a new logo and updated packaging for their products.

这次品牌重塑包括新的标志和更新的产品包装。

13.Many businesses undergo rebranding when they expand into new markets.

许多企业在进入新市场时会进行品牌重塑。

14.Their rebranding efforts were aimed at repositioning themselves as a luxury brand.

他们的品牌重塑努力旨在将自己重新定位为奢侈品牌。

作文

In today's fast-paced and ever-evolving market, businesses must constantly adapt to remain relevant. One of the most effective strategies for achieving this is through rebranding, which involves changing the corporate image of an organization. This process can encompass a wide range of changes, including altering the logo, modifying the company name, or even shifting the overall messaging strategy. The goal of rebranding is to refresh a company's identity and connect more effectively with its target audience. Many companies have successfully utilized rebranding to revitalize their presence in the marketplace. For instance, when Coca-Cola introduced its new logo and marketing campaign in the early 2000s, it aimed to appeal to a younger demographic while still retaining its loyal customer base. This strategic move not only helped to modernize the brand but also reinforced its position as a leader in the beverage industry. However, rebranding is not without its challenges. Companies must carefully consider the potential risks associated with changing their established identity. If not executed thoughtfully, rebranding can alienate existing customers who may feel disconnected from the new brand image. Therefore, thorough market research and consumer feedback are essential components of a successful rebranding strategy. Moreover, the timing of a rebranding initiative is crucial. Businesses should evaluate whether external factors, such as economic conditions or shifts in consumer preferences, warrant a change in branding. For example, during times of economic downturn, consumers may gravitate towards brands that emphasize value and reliability. A well-timed rebranding can help a company align itself with these changing priorities, thus fostering customer loyalty. Additionally, digital transformation has also played a significant role in rebranding efforts. With the rise of social media and online marketing, companies now have the opportunity to engage with their audience in real-time. This means that rebranding can be more than just a visual change; it can also involve a shift in how a brand interacts with its customers. Brands like Nike have embraced this by creating interactive campaigns that encourage consumer participation, thereby enhancing brand loyalty and engagement. Ultimately, the decision to undergo rebranding should be driven by a clear understanding of the company's objectives and the needs of its target market. Whether it's to shed a negative image, appeal to a new customer base, or simply modernize the brand, rebranding can be a powerful tool for growth and innovation. However, it requires careful planning and execution to ensure that the new brand identity resonates with both existing and potential customers. In conclusion, rebranding is a vital strategy for businesses aiming to thrive in a competitive landscape. By thoughtfully refreshing their identity, companies can enhance their market presence and foster stronger connections with their audience. As the business environment continues to evolve, those who embrace the concept of rebranding will likely find themselves better positioned for success in the future.

在当今快节奏和不断发展的市场中，企业必须不断适应以保持相关性。实现这一目标的最有效策略之一是通过重新品牌，即改变组织的企业形象。这个过程可以包括一系列变化，包括改变标志、修改公司名称，甚至改变整体信息策略。重新品牌的目标是刷新公司的身份，更有效地与目标受众建立联系。 许多公司成功利用重新品牌来振兴其市场存在。例如，当可口可乐在2000年代初推出其新标志和营销活动时，它旨在吸引年轻人群体，同时仍保留其忠实客户基础。这一战略举措不仅帮助现代化了品牌，还巩固了其作为饮料行业领导者的地位。 然而，重新品牌并非没有挑战。公司必须仔细考虑与改变其既定身份相关的潜在风险。如果执行不够周到，重新品牌可能会使现有客户感到与新品牌形象脱节。因此，彻底的市场研究和消费者反馈是成功的重新品牌策略的基本组成部分。 此外，重新品牌倡议的时机也至关重要。企业应评估外部因素（如经济状况或消费者偏好的变化）是否需要改变品牌。例如，在经济低迷时期，消费者可能会倾向于强调价值和可靠性的品牌。一个及时的重新品牌可以帮助公司与这些变化的优先事项保持一致，从而促进客户忠诚度。 此外，数字化转型也在重新品牌工作中发挥了重要作用。随着社交媒体和在线营销的兴起，公司现在有机会实时与其受众互动。这意味着重新品牌不仅可以是视觉上的变化；它还可以涉及品牌与客户互动方式的转变。像耐克这样的品牌通过创建鼓励消费者参与的互动活动来接受这一点，从而增强品牌忠诚度和参与度。 最终，进行重新品牌的决定应该基于对公司目标和目标市场需求的清晰理解。无论是为了摆脱负面形象、吸引新客户群体，还是仅仅为了现代化品牌，重新品牌都可以成为增长和创新的强大工具。然而，这需要仔细的规划和执行，以确保新的品牌身份与现有客户和潜在客户产生共鸣。 总之，重新品牌是企业在竞争激烈的环境中蓬勃发展的重要策略。通过深思熟虑地刷新他们的身份，公司可以增强市场存在感，并与其受众建立更强的联系。随着商业环境的不断演变，那些接受重新品牌概念的企业将更有可能在未来取得成功。