reposition

简明释义

英[ˌriːpəˈzɪʃən]美[ˌriːpəˈzɪʃən]

vt. 使复位；改变……的位置；使变换阵地

n. 复位；贮藏；放回

第 三 人 称 单 数 r e p o s i t i o n s

现 在 分 词 r e p o s i t i o n i n g

过 去 式 r e p o s i t i o n e d

过 去 分 词 r e p o s i t i o n e d

英英释义

单词用法

同义词

反义词

例句

1.You might need to reposition the desk, use a dimmer switch on overhead lights, or lower window shades to keep out sunlight.

你或许需要调整桌子的位置，给顶灯安装调光开关，或者拉下遮光窗帘，把阳光挡在外边。

2.You can add, configure, remove, and reposition the widgets described in Table 1.

您可以添加、配置、移动和重新放置表1中描述的小部件。

3.You can reposition the note within the diagram.

可以在关系图中对说明进行重新定位。

4.They reposition the cameras and get all the close ups and medium shots to use when they edit the film together.

他们会重新放置摄像机的位置，拍摄在后期编辑过程中会用到的所有的近景和中景。

5.He will be in charge of attempts to reposition positive public perceptions of the Trafigura brand.

他将负责试图重新定位托克品牌正面的公众形象。

6.An administrator can lock portlets into specific positions, so you may not be able to reposition particular portlets.

管理员可以将portlet锁定到特定位置，从而您无法重新配置特定portlet的位置。

7.Don't forget to reposition the screen. Move its highlights, shadows, and accessories on bottom corner.

别忘了，重新定位的屏幕。移动它的最精彩场面，阴影，及配件在底线。

8.The company decided to reposition their brand to attract a younger audience.

公司决定重新定位他们的品牌以吸引年轻受众。

9.After analyzing the market trends, we need to reposition our product line.

在分析市场趋势后，我们需要重新调整我们的产品线。

10.She had to reposition the furniture to make the room feel more spacious.

她不得不重新摆放家具，以使房间感觉更宽敞。

11.In order to improve visibility, the team will reposition the advertisement signs.

为了提高可见性，团队将重新安置广告标志。

12.The marketing strategy was changed to reposition the service as a premium offering.

营销策略被改变，以便将服务重新定位为高端产品。

作文

In today's rapidly changing world, businesses must constantly adapt to survive and thrive. One of the key strategies that companies employ is to reposition themselves in the market. To reposition (重新定位) means to change the way a product or service is perceived by consumers, often to better meet their needs or to differentiate from competitors. This process can involve altering marketing strategies, modifying products, or even shifting target audiences. For instance, consider a company that produces athletic shoes. Initially, it may have targeted professional athletes as its primary audience. However, as the market evolves, the company might realize that there is a growing demand among casual fitness enthusiasts. In response, the company could decide to reposition (重新定位) its brand to appeal more to this demographic. This could involve launching new advertising campaigns that focus on everyday people enjoying sports and fitness rather than just elite athletes. The decision to reposition (重新定位) a brand is not without its challenges. It requires extensive market research to understand consumer perceptions and preferences. Companies must analyze feedback, study market trends, and even conduct surveys to gather valuable insights. Once they have a clear understanding of their new target audience, they can develop strategies to effectively communicate their new message. Another important aspect of repositioning (重新定位) is consistency. A brand must ensure that all elements of its marketing strategy align with the new positioning. This includes everything from the design of the product to the tone of the advertising. For example, if a luxury brand decides to reposition (重新定位) itself as more accessible to a wider audience, it must be careful not to dilute its brand identity. The challenge lies in finding the right balance between accessibility and maintaining the essence of what makes the brand special. Additionally, successful repositioning (重新定位) often involves leveraging digital platforms. Social media, for example, offers a powerful tool for brands to connect with their audience and communicate their new positioning. By engaging with consumers directly, brands can receive real-time feedback and adjust their strategies accordingly. This dynamic interaction can help build a community around the brand and foster loyalty among consumers. Moreover, repositioning (重新定位) is not limited to products; it can also apply to entire companies. For example, a tech firm that initially focused on hardware might choose to reposition (重新定位) itself as a software solutions provider. This shift may involve developing new products, investing in research and development, and training employees to adapt to the new focus. Such a strategic move can open up new revenue streams and enhance the company's overall market presence. In conclusion, the ability to reposition (重新定位) is crucial for businesses aiming to stay relevant in an ever-evolving marketplace. It requires a deep understanding of consumer needs, a commitment to consistency, and an effective use of digital tools. As markets change and consumer preferences shift, those companies that can successfully reposition (重新定位) themselves will not only survive but also thrive in the competitive landscape.

在当今快速变化的世界中，企业必须不断适应以生存和发展。公司采用的关键策略之一是reposition(重新定位)自己在市场中的位置。reposition(重新定位)意味着改变消费者对产品或服务的看法，通常是为了更好地满足他们的需求或与竞争对手区分开来。这个过程可能涉及改变营销策略、修改产品，甚至转变目标受众。 例如，考虑一家生产运动鞋的公司。最初，它可能将专业运动员作为主要受众。然而，随着市场的发展，公司可能会意识到休闲健身爱好者的需求正在增长。作为回应，公司可以决定reposition(重新定位)其品牌，以更好地吸引这个人群。这可能涉及推出新的广告活动，着重于普通人享受运动和健身，而不仅仅是精英运动员。 决定reposition(重新定位)一个品牌并非没有挑战。它需要广泛的市场研究，以了解消费者的看法和偏好。公司必须分析反馈，研究市场趋势，甚至进行调查以收集宝贵的见解。一旦他们清楚地了解了新的目标受众，他们就可以制定策略，有效地传达他们的新信息。 Repositioning(重新定位)的另一个重要方面是一致性。品牌必须确保其所有营销策略的元素与新的定位保持一致。这包括从产品设计到广告语气的所有内容。例如，如果一个奢侈品牌决定reposition(重新定位)自己，使其对更广泛的受众更具可接近性，那么它必须小心不要稀释其品牌身份。挑战在于找到可接近性与保持品牌特殊本质之间的正确平衡。 此外，成功的repositioning(重新定位)往往涉及利用数字平台。例如，社交媒体为品牌提供了一个强大的工具，可以与受众互动并传达其新的定位。通过直接与消费者互动，品牌可以获得实时反馈，并相应调整其策略。这种动态互动可以帮助围绕品牌建立社区，并在消费者中培养忠诚度。 此外，repositioning(重新定位)不仅限于产品；它也可以应用于整个公司。例如，一家最初专注于硬件的科技公司可能选择reposition(重新定位)自己为软件解决方案提供商。这一转变可能涉及开发新产品、投资研发以及培训员工以适应新的重点。这种战略举措可以打开新的收入来源，增强公司的整体市场存在感。 总之，reposition(重新定位)的能力对于希望在不断发展的市场中保持相关性的企业至关重要。它需要深入了解消费者需求、对一致性的承诺以及有效利用数字工具。随着市场的变化和消费者偏好的转变，能够成功reposition(重新定位)自己的公司不仅能生存下来，还能在竞争激烈的环境中蓬勃发展。